In these days I am going to pick a name for my start-up. It is a language learning service, but I'd prefer some name unrelated to the nature of the service.
My concern is to find something which is short, sexy, easy to spell and to remember. Besides, since it would be an international service, I'd like to avoid anything that could sound awkward or offensive in other languages... like cin cin, which is nice if you are in Italy, not so much in Japan... or cozza, a shellfish in Italy, not edible in Germany.
I look fwd to hearing what you'd pick!