rp({"version":"1.0","encoding":"UTF-8","feed":{"xmlns":"http://www.w3.org/2005/Atom","xmlns$openSearch":"http://a9.com/-/spec/opensearchrss/1.0/","xmlns$georss":"http://www.georss.org/georss","id":{"$t":"tag:blogger.com,1999:blog-6993423268019724611"},"updated":{"$t":"2009-12-09T01:12:33.178-08:00"},"title":{"type":"text","$t":"Carmelo Fontana \u003c weblog \u003e"},"subtitle":{"type":"html","$t":"intellectual property, cyber-law, new ventures and the Internet"},"link":[{"rel":"http://schemas.google.com/g/2005#feed","type":"application/atom+xml","href":"http://carmelofontana.blogspot.com/feeds/posts/default"},{"rel":"self","type":"application/atom+xml","href":"http://www.blogger.com/feeds/6993423268019724611/posts/default?alt\u003djson-in-script\u0026orderby\u003dpublished"},{"rel":"alternate","type":"text/html","href":"http://carmelofontana.blogspot.com/"},{"rel":"hub","href":"http://pubsubhubbub.appspot.com/"},{"rel":"next","type":"application/atom+xml","href":"http://www.blogger.com/feeds/6993423268019724611/posts/default?alt\u003djson-in-script\u0026start-index\u003d26\u0026max-results\u003d25\u0026orderby\u003dpublished"}],"author":[{"name":{"$t":"Carmelo Fontana"},"uri":{"$t":"http://www.blogger.com/profile/10315054031289745625"},"email":{"$t":"noreply@blogger.com"}}],"generator":{"version":"7.00","uri":"http://www.blogger.com","$t":"Blogger"},"openSearch$totalResults":{"$t":"27"},"openSearch$startIndex":{"$t":"1"},"openSearch$itemsPerPage":{"$t":"25"},"entry":[{"id":{"$t":"tag:blogger.com,1999:blog-6993423268019724611.post-778226797461608816"},"published":{"$t":"2009-12-08T10:21:00.000-08:00"},"updated":{"$t":"2009-12-08T21:16:11.147-08:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"Random"}],"title":{"type":"text","$t":"Still there?"},"content":{"type":"html","$t":"\u003ca href\u003d\"http://www.nakednews.it/news/wp-content/uploads/4(18).jpg\" imageanchor\u003d\"1\" style\u003d\"clear: left; float: left; margin-bottom: 1em; margin-right: 1em;\"\u003e\u003cimg border\u003d\"0\" height\u003d\"158\" src\u003d\"http://www.nakednews.it/news/wp-content/uploads/4(18).jpg\" style\u003d\"-webkit-user-select: none;\" width\u003d\"200\" /\u003e\u003c/a\u003eI've not posted for a while... \u0026nbsp;Not really because I was too busy. Simply put, I've had too much things to read and not enough \"net-husiasm\" left for blogging. \u0026nbsp;Anyway, I had nothing really interesting to share... and perhaps, nothing interesting has happened anyway.\u003cbr /\u003eBut now I found a couple of things I want to write about.\u003cbr /\u003e(BTW I put together a new template for the blog... much nicer)\u003cdiv class\u003d\"blogger-post-footer\"\u003eFeed\u003cimg width\u003d'1' height\u003d'1' src\u003d'https://blogger.googleusercontent.com/tracker/6993423268019724611-778226797461608816?l\u003dcarmelofontana.blogspot.com' alt\u003d'' /\u003e\u003c/div\u003e"},"link":[{"rel":"replies","type":"application/atom+xml","href":"http://carmelofontana.blogspot.com/feeds/778226797461608816/comments/default","title":"Post Comments"},{"rel":"replies","type":"text/html","href":"http://carmelofontana.blogspot.com/2009/12/still-there.html#comment-form","title":"0 Comments"},{"rel":"edit","type":"application/atom+xml","href":"http://www.blogger.com/feeds/6993423268019724611/posts/default/778226797461608816"},{"rel":"self","type":"application/atom+xml","href":"http://www.blogger.com/feeds/6993423268019724611/posts/default/778226797461608816"},{"rel":"alternate","type":"text/html","href":"http://carmelofontana.blogspot.com/2009/12/still-there.html","title":"Still there?"}],"author":[{"name":{"$t":"Carmelo Fontana"},"uri":{"$t":"http://www.blogger.com/profile/10315054031289745625"},"email":{"$t":"noreply@blogger.com"},"gd$extendedProperty":{"xmlns$gd":"http://schemas.google.com/g/2005","name":"OpenSocialUserId","value":"06906715960531351894"}}],"thr$total":{"xmlns$thr":"http://purl.org/syndication/thread/1.0","$t":"0"}},{"id":{"$t":"tag:blogger.com,1999:blog-6993423268019724611.post-405749749558005670"},"published":{"$t":"2009-03-20T15:33:00.000-07:00"},"updated":{"$t":"2009-03-20T15:33:22.808-07:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"EU law"},{"scheme":"http://www.blogger.com/atom/ns#","term":"Social Networks"},{"scheme":"http://www.blogger.com/atom/ns#","term":"Privacy"}],"title":{"type":"text","$t":"SNS Traffic and Privacy in UK"},"content":{"type":"html","$t":"\u003ca href\u003d\"http://4.bp.blogspot.com/_coa3sPj4cRU/ScQZjdzs0NI/AAAAAAAAAII/LWqJOyffkIM/s1600-h/Eye-Looking-Through-a-Keyhole-Posters.jpg\" imageanchor\u003d\"1\" style\u003d\"clear: left; float: left; margin-bottom: 1em; margin-right: 1em;\"\u003e\u003cimg border\u003d\"0\" src\u003d\"http://4.bp.blogspot.com/_coa3sPj4cRU/ScQZjdzs0NI/AAAAAAAAAII/LWqJOyffkIM/s200/Eye-Looking-Through-a-Keyhole-Posters.jpg\" style\u003d\"cursor: move;\" /\u003e\u003c/a\u003eI'd like just to feature this piece of news I found on \u003ca href\u003d\"http://news.cnet.com/8301-1009_3-10199107-83.html?part\u003drss\u0026amp;tag\u003dfeed\u0026amp;subj\u003dNews-PoliticsandLaw\"\u003eCnet\u003c/a\u003e. \u0026nbsp;Apparently keeping users' communication data for one year is not enough. \u0026nbsp;In future, be mindful of what you send and share with your British contacts on Facebook... \u0026nbsp;it might be relevant in a very distant future, still TBD.\u003cdiv class\u003d\"blogger-post-footer\"\u003eFeed\u003cimg width\u003d'1' height\u003d'1' src\u003d'https://blogger.googleusercontent.com/tracker/6993423268019724611-405749749558005670?l\u003dcarmelofontana.blogspot.com' alt\u003d'' /\u003e\u003c/div\u003e"},"link":[{"rel":"replies","type":"application/atom+xml","href":"http://carmelofontana.blogspot.com/feeds/405749749558005670/comments/default","title":"Post Comments"},{"rel":"replies","type":"text/html","href":"http://carmelofontana.blogspot.com/2009/03/sns-traffic-and-privacy-in-uk.html#comment-form","title":"0 Comments"},{"rel":"edit","type":"application/atom+xml","href":"http://www.blogger.com/feeds/6993423268019724611/posts/default/405749749558005670"},{"rel":"self","type":"application/atom+xml","href":"http://www.blogger.com/feeds/6993423268019724611/posts/default/405749749558005670"},{"rel":"alternate","type":"text/html","href":"http://carmelofontana.blogspot.com/2009/03/sns-traffic-and-privacy-in-uk.html","title":"SNS Traffic and Privacy in UK"}],"author":[{"name":{"$t":"Carmelo Fontana"},"uri":{"$t":"http://www.blogger.com/profile/10315054031289745625"},"email":{"$t":"noreply@blogger.com"},"gd$extendedProperty":{"xmlns$gd":"http://schemas.google.com/g/2005","name":"OpenSocialUserId","value":"06906715960531351894"}}],"media$thumbnail":{"xmlns$media":"http://search.yahoo.com/mrss/","url":"http://4.bp.blogspot.com/_coa3sPj4cRU/ScQZjdzs0NI/AAAAAAAAAII/LWqJOyffkIM/s72-c/Eye-Looking-Through-a-Keyhole-Posters.jpg","height":"72","width":"72"},"thr$total":{"xmlns$thr":"http://purl.org/syndication/thread/1.0","$t":"0"}},{"id":{"$t":"tag:blogger.com,1999:blog-6993423268019724611.post-5724125971343167665"},"published":{"$t":"2009-03-04T13:49:00.000-08:00"},"updated":{"$t":"2009-12-08T17:29:27.105-08:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"Marketing"},{"scheme":"http://www.blogger.com/atom/ns#","term":"Start-up"},{"scheme":"http://www.blogger.com/atom/ns#","term":"Internet"}],"title":{"type":"text","$t":"Sex sells... it sells better if viral"},"content":{"type":"html","$t":"I was on Youtube watching some random news about \u003ca href\u003d\"http://www.youtube.com/watch?v\u003ddWgW34BS6Gg\"\u003eBerlusconi and Geddhafi playing best friends\u003c/a\u003e\u0026nbsp;and at the end of the video I got prompted with a quite sticky advertisement by TripAdvisor. \u0026nbsp;The idea is cool for at least three reasons. 1) Sex sells. \u0026nbsp;2) The message is funny and ironic. \u0026nbsp;3) Everybody got a bad experience in some crappy hotel.\u003cbr /\u003eI think this is a good example of a viral marketing campaign. \u0026nbsp;In fact, the advertisement\u0026nbsp;exactly\u0026nbsp;captures the reasons why everybody will be likely to share this video with his friends, coworkers, etc....\u003cbr /\u003eThe subject matter of the video (dirty stories in hotel rooms) is universal. \u0026nbsp;It catches everybody's curiosity. \u0026nbsp;Needless to say, the outfit of the actress is an essential component of the message itself.\u003cbr /\u003eThe tone of the advertising is clever and ironic. \u0026nbsp;Just after 10 seconds you'll find out that \"dirty\" is used in its literal meaning, out of any metaphor and regardless of the nuances suggested by the dramatic look of the actress.\u003cbr /\u003eAnd eventually, the punch line/call to action: \u0026nbsp;check the list and send us your experience about dirty hotels. \u0026nbsp;Well, I am sure that anybody who recently had a bad experience will be happy to be vocal about his complaints.\u003cbr /\u003eTherefore, if many people are following the suggestion, this collection of complaints is more than\u0026nbsp;entertaining:\u0026nbsp;it is useful information.\u003cbr /\u003ePerhaps, this is a good example of \u003ca href\u003d\"http://en.wikipedia.org/wiki/Conversational_marketing\"\u003econversational marketing.\u003c/a\u003e\u0026nbsp;I find this is gonna be an interesting evolution of the traditional viral campaigns. \u0026nbsp;I believe that the main feature of this marketing strategy is to get the users to contribute directly to the message, acting as a \"collective\" testimonial. \u0026nbsp;I am sure we will have to speak again about conversational marketing...\u003cbr /\u003e\u003cdiv\u003e\u003cbr /\u003e\u003c/div\u003e\u003cdiv\u003e\u003cobject height\u003d\"344\" width\u003d\"425\"\u003e\u003cparam name\u003d\"movie\" value\u003d\"http://www.youtube.com/v/nEGpZiJsjt8\u0026amp;hl\u003den_US\u0026amp;fs\u003d1\u0026amp;color1\u003d0x3a3a3a\u0026amp;color2\u003d0x999999\"\u003e\u003c/param\u003e\u003cparam name\u003d\"allowFullScreen\" value\u003d\"true\"\u003e\u003c/param\u003e\u003cparam name\u003d\"allowscriptaccess\" value\u003d\"always\"\u003e\u003c/param\u003e\u003cembed src\u003d\"http://www.youtube.com/v/nEGpZiJsjt8\u0026amp;hl\u003den_US\u0026amp;fs\u003d1\u0026amp;color1\u003d0x3a3a3a\u0026amp;color2\u003d0x999999\" type\u003d\"application/x-shockwave-flash\" allowscriptaccess\u003d\"always\" allowfullscreen\u003d\"true\" width\u003d\"425\" height\u003d\"344\"\u003e\u003c/embed\u003e\u003c/object\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/div\u003e\u003cdiv class\u003d\"blogger-post-footer\"\u003eFeed\u003cimg width\u003d'1' height\u003d'1' src\u003d'https://blogger.googleusercontent.com/tracker/6993423268019724611-5724125971343167665?l\u003dcarmelofontana.blogspot.com' alt\u003d'' /\u003e\u003c/div\u003e"},"link":[{"rel":"replies","type":"application/atom+xml","href":"http://carmelofontana.blogspot.com/feeds/5724125971343167665/comments/default","title":"Post Comments"},{"rel":"replies","type":"text/html","href":"http://carmelofontana.blogspot.com/2009/03/sex-sells-it-sells-better-if-viral.html#comment-form","title":"1 Comments"},{"rel":"edit","type":"application/atom+xml","href":"http://www.blogger.com/feeds/6993423268019724611/posts/default/5724125971343167665"},{"rel":"self","type":"application/atom+xml","href":"http://www.blogger.com/feeds/6993423268019724611/posts/default/5724125971343167665"},{"rel":"alternate","type":"text/html","href":"http://carmelofontana.blogspot.com/2009/03/sex-sells-it-sells-better-if-viral.html","title":"Sex sells... it sells better if viral"}],"author":[{"name":{"$t":"Carmelo Fontana"},"uri":{"$t":"http://www.blogger.com/profile/10315054031289745625"},"email":{"$t":"noreply@blogger.com"},"gd$extendedProperty":{"xmlns$gd":"http://schemas.google.com/g/2005","name":"OpenSocialUserId","value":"06906715960531351894"}}],"thr$total":{"xmlns$thr":"http://purl.org/syndication/thread/1.0","$t":"1"}},{"id":{"$t":"tag:blogger.com,1999:blog-6993423268019724611.post-7288224217830140837"},"published":{"$t":"2009-03-02T12:23:00.000-08:00"},"updated":{"$t":"2009-12-08T16:29:58.628-08:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"Start-up"},{"scheme":"http://www.blogger.com/atom/ns#","term":"Random"}],"title":{"type":"text","$t":"TOS, in Beta"},"content":{"type":"html","$t":"These last few weeks have been intense. \u0026nbsp;Among the others, I've been crafting the Terms Of Use and the Privacy Policies of Ukindi.com. \u0026nbsp;Of course I started looking at other websites' TOS and PP, as a I needed a good comparable. Not so much to use the actual language (which BTW is not copyrightable, as legal language...) but mostly to understand about best practices and market trends... Of course, I chose the best moment to take over this task - the following day I finished my first draft, Facebook took down its TOS... Now they say it is because FB is a democratic SNS. \u0026nbsp;I suppose it is sort of a revolution -- when did people start actually reading the TOS?\u003cbr /\u003e\u003cbr /\u003e\u003cdiv class\u003d\"separator\" style\u003d\"clear: both; text-align: center;\"\u003e\u003ca href\u003d\"http://www.markstivers.com/cartoons/Stivers%208-19-02%20Democracy%20is%20about%20choice.gif\" imageanchor\u003d\"1\" style\u003d\"clear: left; float: left; margin-bottom: 1em; margin-right: 1em;\"\u003e\u003cimg border\u003d\"0\" height\u003d\"163\" src\u003d\"http://www.markstivers.com/cartoons/Stivers%208-19-02%20Democracy%20is%20about%20choice.gif\" style\u003d\"-webkit-user-select: none;\" width\u003d\"200\" /\u003e\u003c/a\u003e\u003cbr /\u003e\u003c/div\u003eAnyway, I am preparing a second draft... and I start thinking that I will never be actually ready with a final, solid, definitive version of the TOS. \u0026nbsp;Both the features of the websites and the users' interaction will be constantly changing, and envisioning a\u0026nbsp;thorough\u0026nbsp; regulatory framework is not easy. \u003cbr /\u003eSometime I wish it would be possible to have legal conditions in BETA... which is basically what the following language is meant to be: \"\u003cspan style\u003d\"font-family: inherit;\"\u003e\u003ci\u003eWe reserve the right, at our sole discretion, to change, modify, add, or delete portions of these Terms of Use at any time without further notice, provided that the Company will post the changes to these Terms of Use on this page and will indicate at the top of this page the date these terms were last revised. Your continued use of the Site after any such changes constitutes your acceptance of the new Terms of Use.\u003c/i\u003e\u003c/span\u003e\u003cspan style\u003d\"font-family: Helvetica; font-size: 12px;\"\u003e\"\u003c/span\u003e\u003cdiv class\u003d\"blogger-post-footer\"\u003eFeed\u003cimg width\u003d'1' height\u003d'1' src\u003d'https://blogger.googleusercontent.com/tracker/6993423268019724611-7288224217830140837?l\u003dcarmelofontana.blogspot.com' alt\u003d'' /\u003e\u003c/div\u003e"},"link":[{"rel":"replies","type":"application/atom+xml","href":"http://carmelofontana.blogspot.com/feeds/7288224217830140837/comments/default","title":"Post Comments"},{"rel":"replies","type":"text/html","href":"http://carmelofontana.blogspot.com/2009/03/tos-in-beta.html#comment-form","title":"0 Comments"},{"rel":"edit","type":"application/atom+xml","href":"http://www.blogger.com/feeds/6993423268019724611/posts/default/7288224217830140837"},{"rel":"self","type":"application/atom+xml","href":"http://www.blogger.com/feeds/6993423268019724611/posts/default/7288224217830140837"},{"rel":"alternate","type":"text/html","href":"http://carmelofontana.blogspot.com/2009/03/tos-in-beta.html","title":"TOS, in Beta"}],"author":[{"name":{"$t":"Carmelo Fontana"},"uri":{"$t":"http://www.blogger.com/profile/10315054031289745625"},"email":{"$t":"noreply@blogger.com"},"gd$extendedProperty":{"xmlns$gd":"http://schemas.google.com/g/2005","name":"OpenSocialUserId","value":"06906715960531351894"}}],"thr$total":{"xmlns$thr":"http://purl.org/syndication/thread/1.0","$t":"0"}},{"id":{"$t":"tag:blogger.com,1999:blog-6993423268019724611.post-1948566490953526554"},"published":{"$t":"2009-01-07T07:02:00.000-08:00"},"updated":{"$t":"2009-12-08T17:32:54.940-08:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"Social Networks"},{"scheme":"http://www.blogger.com/atom/ns#","term":"Internet"},{"scheme":"http://www.blogger.com/atom/ns#","term":"Random"}],"title":{"type":"text","$t":"33 VIP Twitter Accounts Hacked"},"content":{"type":"html","$t":"\u003cdiv class\u003d\"separator\" style\u003d\"clear: both; text-align: center;\"\u003e\u003cbr /\u003e\u003c/div\u003e\u003ca href\u003d\"http://2.bp.blogspot.com/_coa3sPj4cRU/SWTHDjYxQhI/AAAAAAAAAHg/Fpb2f8IP8E0/s1600/britneytwitter-533x300.jpg\" imageanchor\u003d\"1\" style\u003d\"clear: left; float: left; margin-bottom: 1em; margin-right: 1em;\"\u003e\u003cimg border\u003d\"0\" src\u003d\"http://2.bp.blogspot.com/_coa3sPj4cRU/SWTHDjYxQhI/AAAAAAAAAHg/Fpb2f8IP8E0/s320/britneytwitter-533x300.jpg\" /\u003e\u003c/a\u003eSome weeks ago I got an account on Twitter.com - it's just another way to give-up my privacy, of course... but at least it is a fun way to do it - I told to myself - because you decide\u0026nbsp;exactly\u0026nbsp;the personal info you are giving up. \u0026nbsp;Yesterday, I had to reconsider when I read on \u003ca href\u003d\"http://blog.twitter.com/2009/01/monday-morning-madness.html\"\u003eTwitter's blog\u003c/a\u003e that Obama's and Britney Spears' accounts have been hacked. \u003cbr /\u003eSomebody with an extraordinary sense of humor was twittering impersonating the legitimate owners of the hacked accounts... Sometimes, the twitter posts were so \u003ca href\u003d\"http://livenews.com.au/Articles/2009/01/06/Britney_Spears_posts_vagina_message_after_Twitter_account_hacked\"\u003estrange and non-sense\u003c/a\u003e to look absolutely real!\u003cdiv class\u003d\"blogger-post-footer\"\u003eFeed\u003cimg width\u003d'1' height\u003d'1' src\u003d'https://blogger.googleusercontent.com/tracker/6993423268019724611-1948566490953526554?l\u003dcarmelofontana.blogspot.com' alt\u003d'' /\u003e\u003c/div\u003e"},"link":[{"rel":"replies","type":"application/atom+xml","href":"http://carmelofontana.blogspot.com/feeds/1948566490953526554/comments/default","title":"Post Comments"},{"rel":"replies","type":"text/html","href":"http://carmelofontana.blogspot.com/2009/01/33-vip-twitter-accounts-hacked.html#comment-form","title":"0 Comments"},{"rel":"edit","type":"application/atom+xml","href":"http://www.blogger.com/feeds/6993423268019724611/posts/default/1948566490953526554"},{"rel":"self","type":"application/atom+xml","href":"http://www.blogger.com/feeds/6993423268019724611/posts/default/1948566490953526554"},{"rel":"alternate","type":"text/html","href":"http://carmelofontana.blogspot.com/2009/01/33-vip-twitter-accounts-hacked.html","title":"33 VIP Twitter Accounts Hacked"}],"author":[{"name":{"$t":"Carmelo Fontana"},"uri":{"$t":"http://www.blogger.com/profile/10315054031289745625"},"email":{"$t":"noreply@blogger.com"},"gd$extendedProperty":{"xmlns$gd":"http://schemas.google.com/g/2005","name":"OpenSocialUserId","value":"06906715960531351894"}}],"media$thumbnail":{"xmlns$media":"http://search.yahoo.com/mrss/","url":"http://2.bp.blogspot.com/_coa3sPj4cRU/SWTHDjYxQhI/AAAAAAAAAHg/Fpb2f8IP8E0/s72-c/britneytwitter-533x300.jpg","height":"72","width":"72"},"thr$total":{"xmlns$thr":"http://purl.org/syndication/thread/1.0","$t":"0"}},{"id":{"$t":"tag:blogger.com,1999:blog-6993423268019724611.post-7391848210665113900"},"published":{"$t":"2008-12-09T21:37:00.000-08:00"},"updated":{"$t":"2008-12-10T10:46:31.220-08:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"Social Networks"},{"scheme":"http://www.blogger.com/atom/ns#","term":"Marketing"},{"scheme":"http://www.blogger.com/atom/ns#","term":"Start-up"}],"title":{"type":"text","$t":"Tag-Lines in a Democratic Internet"},"content":{"type":"html","$t":"\u003cdiv class\u003d\"separator\" style\u003d\"clear: both; text-align: center;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"color: rgb(0, 0, 238); text-decoration: underline;\"\u003e\u003cbr /\u003e\u003c/span\u003e\u003c/div\u003e\u003cbr /\u003e\u003cimg style\u003d\"float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 185px; height: 200px;\" src\u003d\"http://4.bp.blogspot.com/_coa3sPj4cRU/ST9iKYdVdoI/AAAAAAAAAHA/XMzg9odq6Rg/s200/Picture+1.png\" border\u003d\"0\" alt\u003d\"\" id\u003d\"BLOGGER_PHOTO_ID_5278045218805216898\" /\u003e Talking about marketing and brand identity, the debate of these days has been the following:  what is the role of tag-lines in web 2.0.  The issue is more than philosophical -- it is ontological... If we accept the concept that web 2.0 designates a participative community, where users define the tone, the content and the nature of the community, then we should reject the idea of having a tag-line to drive the community towards any preconceived end. This is the underlying idea of an authentic democratic community, where labels and tag-lines are disturbing the purity of the natural identity. Indeed, the community identity is never defined and continuously evolving, wherever the users are willing to take it.\u003cbr /\u003eTwitter does not have a tagline, nor does Digg, Blogger, Technorati, Craigslist (if you consider it a web 2.0) et many others.\u003cbr /\u003eOn the other hand, some web 2.0 services have built their identities leveraging tag-lines and often changing many overtime.\u003cbr /\u003eFacebook is a good example - here is its tag-line history:\u003cbr /\u003e“Keep up with friends and family,” “Share photos and videos,” “Control privacy online,” and “Reconnect with old classmates.” Now Facebook has a simple message to entice you to sign up: “Facebook helps you connect and share with the people in your life.”\u003cbr /\u003eIs Facebook managing its tag-line reactively or proactively? In other words, is Facebook reacting to the users' behavior, so to hone the potential of its brand - or - on the contrary,  has Facebook elected to pursue a specific marketing strategy, irrespective to its users?\u003cbr /\u003eI understand that, once you have reached the dimension of Facebook, such question become a chicken and egg question...  However, I am keen to believe that the importance of auto-determination of an online community is expected to impact the use of tag-lines (or - at least - the evolution of the same).\u003cbr /\u003eSome other examples - Youtube \"Broadcast Yourself\", and Myspace \"a place for friends\".\u003cbr /\u003eNow, empirical evidence shows that only a minor percentage of Youtube users is actually uploading videos representing themselves, while the majority of the users is just \"watching-someone-else.\"  Most of the users would rather mirror themselves in a tag-line such as: \"find-here-the-TVshows-of-the-80s-you-used-to-love-so-much,\"  or also \"show-your-friend-a funny-video\"...  Of course, these are not quite the actual lines to have under a logo... but I mean the content-message of these tag-lines is closer to the community than \"broadcast yourself\", even though I concede this last one sounds very nice...\u003cbr /\u003eNow, I believe you are ready to try this exercise on your own, with Myspace \"a place for friends\". (Friends? Sure...)\u003cbr /\u003eIf you are curious to read more tag-lines\u003ca href\u003d\"http://www.dailyblogtips.com/the-best-website-taglines-around-the-internet/\"\u003e click here.\u003c/a\u003e \u003cdiv class\u003d\"blogger-post-footer\"\u003eFeed\u003cimg width\u003d'1' height\u003d'1' src\u003d'https://blogger.googleusercontent.com/tracker/6993423268019724611-7391848210665113900?l\u003dcarmelofontana.blogspot.com' alt\u003d'' /\u003e\u003c/div\u003e"},"link":[{"rel":"replies","type":"application/atom+xml","href":"http://carmelofontana.blogspot.com/feeds/7391848210665113900/comments/default","title":"Post Comments"},{"rel":"replies","type":"text/html","href":"http://carmelofontana.blogspot.com/2008/12/tag-lines-in-democratic-internet.html#comment-form","title":"1 Comments"},{"rel":"edit","type":"application/atom+xml","href":"http://www.blogger.com/feeds/6993423268019724611/posts/default/7391848210665113900"},{"rel":"self","type":"application/atom+xml","href":"http://www.blogger.com/feeds/6993423268019724611/posts/default/7391848210665113900"},{"rel":"alternate","type":"text/html","href":"http://carmelofontana.blogspot.com/2008/12/tag-lines-in-democratic-internet.html","title":"Tag-Lines in a Democratic Internet"}],"author":[{"name":{"$t":"Carmelo Fontana"},"uri":{"$t":"http://www.blogger.com/profile/10315054031289745625"},"email":{"$t":"noreply@blogger.com"},"gd$extendedProperty":{"xmlns$gd":"http://schemas.google.com/g/2005","name":"OpenSocialUserId","value":"06906715960531351894"}}],"media$thumbnail":{"xmlns$media":"http://search.yahoo.com/mrss/","url":"http://4.bp.blogspot.com/_coa3sPj4cRU/ST9iKYdVdoI/AAAAAAAAAHA/XMzg9odq6Rg/s72-c/Picture+1.png","height":"72","width":"72"},"thr$total":{"xmlns$thr":"http://purl.org/syndication/thread/1.0","$t":"1"}},{"id":{"$t":"tag:blogger.com,1999:blog-6993423268019724611.post-3135051349152755164"},"published":{"$t":"2008-12-05T01:58:00.000-08:00"},"updated":{"$t":"2008-12-05T02:49:57.795-08:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"Patent"},{"scheme":"http://www.blogger.com/atom/ns#","term":"EU law"},{"scheme":"http://www.blogger.com/atom/ns#","term":"Technology"}],"title":{"type":"text","$t":"Patents and R\u0026D Personnel: Not Always a Direct Correlation in Europe"},"content":{"type":"html","$t":"\u003cdiv style\u003d\"font: 12.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;\"\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-family:inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-size:small;\"\u003ePast November the 27th, Eurostat published a research concerning the relationship between patent activity and R\u0026amp;D personnel (find it \u003c/span\u003e\u003c/span\u003e\u003ca href\u003d\"http://epp.eurostat.ec.europa.eu/cache/ITY_OFFPUB/KS-SF-08-107/EN/KS-SF-08-107-EN.PDF\"\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-family:inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-size:small;\"\u003eHERE\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-family:inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-size:small;\"\u003e ) .  The main question raised in such research is the following: does a higher innovation input in form of more personnel lead to a higher innovation output in terms of patents?\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003cdiv style\u003d\"font: 12.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;\"\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-family:inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-size:small;\"\u003eAlthough many Member States fit the correlation, the relationship between patents and R\u0026amp;D personnel does not appear to be straightforward in all of them.  This analysis reveals a number of interesting differences between the structure of research and technological industry countries.  Of course, the research does non include all kind of IP protection likely to be associated with technological innovation. Trade secrets or copyright could be associated with relevant and valuable innovation which would go undetected in this research.  Besides, Eurostat considers only EPO patent applications in drawing the comparison among the multiple EU member States. \u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003cdiv style\u003d\"font: 12.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;\"\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-family:inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-size:small;\"\u003eHowever, if we accept the research methodology, the data provided offer some insights regarding the \"ROI\" of technological businesses located in different EU countries.  In fact, the figures are presented in break-down according to what sector the R\u0026amp;D personnel belongs, namely Business Enterprise, Government, Higher Education and Private Non-Profit Sector.  Some surprising conclusion could be drawn, if you are looking for the best venue for a tech company... Just a quote: \"\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-style: italic;\"\u003eIn 2005 the Italian industry employed about 600 000 people more than the French, but the value added of the non-financial economy in France was about EUR 167 bn higher than in Italy. Whereas in France the shares of R\u0026amp;D personnel and expenditure were nearly three times higher than in Italy, patent activity in 2004 was slightly higher in Italy than in France.\"\u003c/span\u003e \u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003cdiv style\u003d\"font: 12.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;\"\u003eIn other words: French spend more to invent less. Italians monetize less their inventions. \u003c/div\u003e\u003cdiv class\u003d\"blogger-post-footer\"\u003eFeed\u003cimg width\u003d'1' height\u003d'1' src\u003d'https://blogger.googleusercontent.com/tracker/6993423268019724611-3135051349152755164?l\u003dcarmelofontana.blogspot.com' alt\u003d'' /\u003e\u003c/div\u003e"},"link":[{"rel":"replies","type":"application/atom+xml","href":"http://carmelofontana.blogspot.com/feeds/3135051349152755164/comments/default","title":"Post Comments"},{"rel":"replies","type":"text/html","href":"http://carmelofontana.blogspot.com/2008/12/patents-and-r-personnel-not-always.html#comment-form","title":"0 Comments"},{"rel":"edit","type":"application/atom+xml","href":"http://www.blogger.com/feeds/6993423268019724611/posts/default/3135051349152755164"},{"rel":"self","type":"application/atom+xml","href":"http://www.blogger.com/feeds/6993423268019724611/posts/default/3135051349152755164"},{"rel":"alternate","type":"text/html","href":"http://carmelofontana.blogspot.com/2008/12/patents-and-r-personnel-not-always.html","title":"Patents and R\u0026D Personnel: Not Always a Direct Correlation in Europe"}],"author":[{"name":{"$t":"Carmelo Fontana"},"uri":{"$t":"http://www.blogger.com/profile/10315054031289745625"},"email":{"$t":"noreply@blogger.com"},"gd$extendedProperty":{"xmlns$gd":"http://schemas.google.com/g/2005","name":"OpenSocialUserId","value":"06906715960531351894"}}],"thr$total":{"xmlns$thr":"http://purl.org/syndication/thread/1.0","$t":"0"}},{"id":{"$t":"tag:blogger.com,1999:blog-6993423268019724611.post-5991733363800378957"},"published":{"$t":"2008-10-29T10:48:00.000-07:00"},"updated":{"$t":"2008-12-07T16:50:11.082-08:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"Social Networks"},{"scheme":"http://www.blogger.com/atom/ns#","term":"Start-up"}],"title":{"type":"text","$t":"Namestorming - UPDATED"},"content":{"type":"html","$t":"We eventually picked the name for our service. \u0026nbsp;The process was\u0026nbsp;lengthy\u0026nbsp;and articulated, involving market\u0026nbsp;research, TM\u0026nbsp;clearance, multi-cultural tests, etc. etc. \u0026nbsp;Anyway - I'll \"give you the baby without the pain of the birth\":\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: Verdana, sans-serif;\"\u003e \u003c/span\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"color: #990000;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: Verdana, sans-serif;\"\u003eU\u003c/span\u003e\u003c/span\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"color: #444444;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: Verdana, sans-serif;\"\u003eKIND\u003c/span\u003e\u003c/span\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"color: #990000;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: Verdana, sans-serif;\"\u003eI\u003c/span\u003e\u003c/span\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: Verdana, sans-serif;\"\u003e \u003c/span\u003e- As soon as possible I will uncover the beautiful story of this name...\u003cbr /\u003e____________\u003cbr /\u003e\u003cspan style\u003d\"font-size: small;\"\u003eAfter incorporating the company, and before branding the product, it was critical to have some non-biased feedbacks on the name of the service.\u003cbr /\u003eWell, some of this feedbacks were not so excited about our name, NexTongue... \u0026nbsp;Hence we are running a last, final, ultimate and definitive round of name-storming.\u003cbr /\u003eWe posted our query to a community of creative people, and will grant a reward to the best three names. \u0026nbsp;If you have a chance, please\u0026nbsp;\u003c/span\u003e\u003ca href\u003d\"http://namethis.com/name_this/projects/1136-marketplace-for-online-language-exchange\"\u003e\u003cspan style\u003d\"font-size: small;\"\u003eVOTE VOTE VOTE\u003c/span\u003e\u003c/a\u003e\u003cspan style\u003d\"font-size: small;\"\u003e\u0026nbsp;, or post your proposed name and try to win the reward ---- along with our gratitude - you \u003c/span\u003e\u003cspan style\u003d\"font-style: italic;\"\u003e\u003cspan style\u003d\"font-size: small;\"\u003ename\u003c/span\u003e\u003c/span\u003e\u003cspan style\u003d\"font-size: small;\"\u003e\u0026nbsp;what's more important :-).\u003c/span\u003e\u003cdiv class\u003d\"blogger-post-footer\"\u003eFeed\u003cimg width\u003d'1' height\u003d'1' src\u003d'https://blogger.googleusercontent.com/tracker/6993423268019724611-5991733363800378957?l\u003dcarmelofontana.blogspot.com' alt\u003d'' /\u003e\u003c/div\u003e"},"link":[{"rel":"replies","type":"application/atom+xml","href":"http://carmelofontana.blogspot.com/feeds/5991733363800378957/comments/default","title":"Post Comments"},{"rel":"replies","type":"text/html","href":"http://carmelofontana.blogspot.com/2008/10/namestorming.html#comment-form","title":"0 Comments"},{"rel":"edit","type":"application/atom+xml","href":"http://www.blogger.com/feeds/6993423268019724611/posts/default/5991733363800378957"},{"rel":"self","type":"application/atom+xml","href":"http://www.blogger.com/feeds/6993423268019724611/posts/default/5991733363800378957"},{"rel":"alternate","type":"text/html","href":"http://carmelofontana.blogspot.com/2008/10/namestorming.html","title":"Namestorming - UPDATED"}],"author":[{"name":{"$t":"Carmelo Fontana"},"uri":{"$t":"http://www.blogger.com/profile/10315054031289745625"},"email":{"$t":"noreply@blogger.com"},"gd$extendedProperty":{"xmlns$gd":"http://schemas.google.com/g/2005","name":"OpenSocialUserId","value":"06906715960531351894"}}],"thr$total":{"xmlns$thr":"http://purl.org/syndication/thread/1.0","$t":"0"}},{"id":{"$t":"tag:blogger.com,1999:blog-6993423268019724611.post-6233829490068839774"},"published":{"$t":"2008-10-16T00:24:00.000-07:00"},"updated":{"$t":"2008-10-16T00:42:06.281-07:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"IP law"},{"scheme":"http://www.blogger.com/atom/ns#","term":"TTLF"},{"scheme":"http://www.blogger.com/atom/ns#","term":"Copyright"}],"title":{"type":"text","$t":"Super Powers For the New Officer of Copyright Enforcement"},"content":{"type":"html","$t":"\u003cdiv style\u003d\"margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003eOn October 13\u003c/span\u003e\u003c/span\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003e, 2008, the former \"Enforcement of Intellectual Property Rights Act\" was passed into law under a new name: “\u003c/span\u003e\u003c/span\u003e\u003ca href\u003d\"http://frwebgate.access.gpo.gov/cgi-bin/getdoc.cgi?dbname\u003d110_cong_bills\u0026amp;docid\u003df:s3325enr.txt.pdf\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003eThe Prioritizing Resources and Organization for Intellectual Property Act\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003e\u0026nbsp;”.\u003c/span\u003e\u003c/span\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003e\u0026nbsp;\u0026nbsp;\u003c/span\u003e\u003c/span\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003eSuch Act aims to consolidate federal efforts to combat copyright infringement under the White House’s direction.\u003c/span\u003e\u003c/span\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003e\u0026nbsp;\u0026nbsp;\u003c/span\u003e\u003c/span\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003eIn particular, The Prioritizing Resources and Organization for Intellectual Property Act establishes within the executive branch the position of intellectual property enforcement coordinator (IPEC), who will be appointed by the President and will report directly to the President and the Congress regarding domestic and international intellectual property enforcement programs.\u0026nbsp;If you have chance to read through the Act, take a note of the number of tasks the IPEC will perform... \u0026nbsp;I suppose this is why the IPEC is already known as the \u003c/span\u003e\u003c/span\u003e\u003ca href\u003d\"http://blog.wired.com/27bstroke6/2008/10/nominate-your-c.html\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003eCopyright Tzar\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003e\u0026nbsp;.\u003c/span\u003e\u003c/span\u003e\u003cspan style\u003d\"font-size: small;\"\u003e\u003cspan style\u003d\"font-family: inherit;\"\u003e\u003cbr /\u003e\u003c/span\u003e\u003c/span\u003e \u003c/div\u003e\u003cdiv class\u003d\"blogger-post-footer\"\u003eFeed\u003cimg width\u003d'1' height\u003d'1' src\u003d'https://blogger.googleusercontent.com/tracker/6993423268019724611-6233829490068839774?l\u003dcarmelofontana.blogspot.com' alt\u003d'' /\u003e\u003c/div\u003e"},"link":[{"rel":"replies","type":"application/atom+xml","href":"http://carmelofontana.blogspot.com/feeds/6233829490068839774/comments/default","title":"Post Comments"},{"rel":"replies","type":"text/html","href":"http://carmelofontana.blogspot.com/2008/10/super-powers-for-new-officer-of.html#comment-form","title":"0 Comments"},{"rel":"edit","type":"application/atom+xml","href":"http://www.blogger.com/feeds/6993423268019724611/posts/default/6233829490068839774"},{"rel":"self","type":"application/atom+xml","href":"http://www.blogger.com/feeds/6993423268019724611/posts/default/6233829490068839774"},{"rel":"alternate","type":"text/html","href":"http://carmelofontana.blogspot.com/2008/10/super-powers-for-new-officer-of.html","title":"Super Powers For the New Officer of Copyright Enforcement"}],"author":[{"name":{"$t":"Carmelo Fontana"},"uri":{"$t":"http://www.blogger.com/profile/10315054031289745625"},"email":{"$t":"noreply@blogger.com"},"gd$extendedProperty":{"xmlns$gd":"http://schemas.google.com/g/2005","name":"OpenSocialUserId","value":"06906715960531351894"}}],"thr$total":{"xmlns$thr":"http://purl.org/syndication/thread/1.0","$t":"0"}},{"id":{"$t":"tag:blogger.com,1999:blog-6993423268019724611.post-4553764200948757860"},"published":{"$t":"2008-10-14T22:10:00.000-07:00"},"updated":{"$t":"2008-10-16T00:42:28.340-07:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"TTLF"},{"scheme":"http://www.blogger.com/atom/ns#","term":"Social Networks"},{"scheme":"http://www.blogger.com/atom/ns#","term":"Internet"}],"title":{"type":"text","$t":"KIDS Act Passed Into Law"},"content":{"type":"html","$t":"\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003eThe\u0026nbsp;\u003c/span\u003e\u003c/span\u003e\u003ca href\u003d\"http://frwebgate.access.gpo.gov/cgi-bin/getdoc.cgi?dbname\u003d110_cong_bills\u0026amp;docid\u003df:s431enr.txt.pdf\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003eKeeping the Internet Devoid of Sexual Predators Act of 2008\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003e\u0026nbsp;is now law.\u003c/span\u003e\u003c/span\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003e\u0026nbsp;\u0026nbsp;\u003c/span\u003e\u003c/span\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003eThe KIDS Act provides for an information exchange between the Attorney General and the social networking sites, in order to prevent known sexual predators from accessing such websites.\u003c/span\u003e\u003c/span\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003e\u0026nbsp;\u0026nbsp;\u003c/span\u003e\u003c/span\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003eIn particular, Attorney General shall establish and maintain a secure system that permits social networking websites to compare the information contained in the National Sex Offender Registry with the Internet identifiers of users of the social networking websites.\u003c/span\u003e\u003c/span\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003e\u0026nbsp;\u0026nbsp;\u003c/span\u003e\u003c/span\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003eThe new law has been promptly embraced by \u003c/span\u003e\u003c/span\u003e\u003ca href\u003d\"http://blog.facebook.com/blog.php?post\u003d34342042130\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003eFacebook.\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003e\u0026nbsp;\u003c/span\u003e\u003c/span\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003e\u0026nbsp;\u0026nbsp;\u003c/span\u003e\u003c/span\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003e\u0026nbsp;\u003c/span\u003e\u003c/span\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003e\u0026nbsp;\u003c/span\u003e\u003c/span\u003e\u003cdiv class\u003d\"blogger-post-footer\"\u003eFeed\u003cimg width\u003d'1' height\u003d'1' src\u003d'https://blogger.googleusercontent.com/tracker/6993423268019724611-4553764200948757860?l\u003dcarmelofontana.blogspot.com' alt\u003d'' /\u003e\u003c/div\u003e"},"link":[{"rel":"replies","type":"application/atom+xml","href":"http://carmelofontana.blogspot.com/feeds/4553764200948757860/comments/default","title":"Post Comments"},{"rel":"replies","type":"text/html","href":"http://carmelofontana.blogspot.com/2008/10/kids-act-passed-into-law.html#comment-form","title":"0 Comments"},{"rel":"edit","type":"application/atom+xml","href":"http://www.blogger.com/feeds/6993423268019724611/posts/default/4553764200948757860"},{"rel":"self","type":"application/atom+xml","href":"http://www.blogger.com/feeds/6993423268019724611/posts/default/4553764200948757860"},{"rel":"alternate","type":"text/html","href":"http://carmelofontana.blogspot.com/2008/10/kids-act-passed-into-law.html","title":"KIDS Act Passed Into Law"}],"author":[{"name":{"$t":"Carmelo Fontana"},"uri":{"$t":"http://www.blogger.com/profile/10315054031289745625"},"email":{"$t":"noreply@blogger.com"},"gd$extendedProperty":{"xmlns$gd":"http://schemas.google.com/g/2005","name":"OpenSocialUserId","value":"06906715960531351894"}}],"thr$total":{"xmlns$thr":"http://purl.org/syndication/thread/1.0","$t":"0"}},{"id":{"$t":"tag:blogger.com,1999:blog-6993423268019724611.post-6436435861284412861"},"published":{"$t":"2008-10-03T02:42:00.000-07:00"},"updated":{"$t":"2008-10-16T00:42:55.923-07:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"EU law"},{"scheme":"http://www.blogger.com/atom/ns#","term":"Internet"}],"title":{"type":"text","$t":"Europe Aims to Lead the Transition to Web 3.0"},"content":{"type":"html","$t":"\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003eSomebody may argue that the Internet is a living creature. In fact, instead of following a linear pattern like other sciences and technologies, the\u0026nbsp;rhythm of its evolution progresses in terms of generations.\u0026nbsp;\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cdiv\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003eIn the beginning there was the\u0026nbsp;Web\u0026nbsp;(nobody\u0026nbsp;ever\u0026nbsp;called it Web 1.0...) and, if you\u0026nbsp;\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003eare nostalgic about it, you may want to travel in the past and check a\u0026nbsp;\u003c/span\u003e\u003c/span\u003e\u003ca href\u003d\"http://www.google.com/search2001.html\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003e2001 vintage \"Google!\" search\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003e\u0026nbsp;. The\u0026nbsp;exclamation\u0026nbsp;mark was a must-have-it, during the age of Web 1.0.\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003eThen Youtube, Twitter and Facebook took over and here you go with the second generation: the Web 2.0\u0026nbsp;- the most (ab)used expression to describe the articulated variety of internet services involving users' active participation. But\u0026nbsp;this is history,\u0026nbsp;already. \u0026nbsp;\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cdiv\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003eIn fact, despite the eggheads cannot even agree on its\u0026nbsp;\u003c/span\u003e\u003c/span\u003e\u003ca href\u003d\"http://en.wikipedia.org/wiki/Web_3.0\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003eprecise definition\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003e, the\u0026nbsp;Web 3.0 is a reality.\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003eMoreover, such concept of Web 3.0 has already\u0026nbsp;been\u0026nbsp;\u003c/span\u003e\u003c/span\u003e\u003ca href\u003d\"http://europa.eu/rapid/pressReleasesAction.do?reference\u003dIP/08/1422\u0026amp;format\u003dHTML\u0026amp;aged\u003d0\u0026amp;language\u003dEN\u0026amp;guiLanguage\u003den\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003eembraced by the European Commission\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003e\u0026nbsp;, which defined it as the \u003c/span\u003e\u003c/span\u003e\u003cspan style\u003d\"font-weight: bold;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003eInternet of Things,\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003e\u0026nbsp;taking place through wireless interaction between machines, vehicles, appliances, sensors and many other devices.\u0026nbsp;\"Web 3.0 means seamless 'anytime, anywhere' business, entertainment and social networking over fast reliable and secure networks,\"\u0026nbsp;said Viviane Reding, Commissioner for Information Society and Media. \"It means the end of the divide between mobile and fixed lines. It signals a tenfold quantum leap in the scale of the digital universe by 2015. Europe has the know-how and the network capacity to lead this transformation. We must make sure that Web 3.0 is made and used in Europe.\"\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003eI personally appreciate and welcome this attitude and look forward to seeing Europe leading the Web 3.0 revolution. \u0026nbsp;However, if you\u0026nbsp;actually\u0026nbsp;read the \u003c/span\u003e\u003c/span\u003e\u003ca href\u003d\"http://ec.europa.eu/information_society/eeurope/i2010/docs/future_internet/act_future_networks_internet_en.pdf\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003eCommunication\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003e\u0026nbsp;, you may notice that the challenges for the implementation of a fully integrated network deeply involve the European local authorities, the EU legislation and - last but not least -\u0026nbsp;significant\u0026nbsp;investments in infrastructures. \u0026nbsp;Hopefully, the European bureaucracy will be able to keep pace with the Web re-generation cycle because, just in case you nobody told you, there are already more the a hundred thousand results for the \u003c/span\u003e\u003c/span\u003e\u003ca href\u003d\"http://www.google.com/search?hl\u003den\u0026amp;q\u003d%22web+4.0%22\u0026amp;btnG\u003dSearch\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003eWeb 4.0.\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003c/div\u003e\u003cdiv\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003e\u003cbr /\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/div\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003e\u003cbr /\u003e\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003e\u003cobject height\u003d\"344\" width\u003d\"425\"\u003e\u003cparam name\u003d\"movie\" value\u003d\"http://www.youtube.com/v/T0QJmmdw3b0\u0026amp;hl\u003den\u0026amp;fs\u003d1\u0026amp;color1\u003d0x006699\u0026amp;color2\u003d0x54abd6\"\u003e\u003cparam name\u003d\"allowFullScreen\" value\u003d\"true\"\u003e\u003cembed src\u003d\"http://www.youtube.com/v/T0QJmmdw3b0\u0026amp;hl\u003den\u0026amp;fs\u003d1\u0026amp;color1\u003d0x006699\u0026amp;color2\u003d0x54abd6\" type\u003d\"application/x-shockwave-flash\" allowfullscreen\u003d\"true\" width\u003d\"425\" height\u003d\"344\"\u003e\u003c/embed\u003e\u003c/object\u003e\u003c/span\u003e\u003c/span\u003e\u003cdiv class\u003d\"blogger-post-footer\"\u003eFeed\u003cimg width\u003d'1' height\u003d'1' src\u003d'https://blogger.googleusercontent.com/tracker/6993423268019724611-6436435861284412861?l\u003dcarmelofontana.blogspot.com' alt\u003d'' /\u003e\u003c/div\u003e"},"link":[{"rel":"replies","type":"application/atom+xml","href":"http://carmelofontana.blogspot.com/feeds/6436435861284412861/comments/default","title":"Post Comments"},{"rel":"replies","type":"text/html","href":"http://carmelofontana.blogspot.com/2008/10/europe-aims-to-lead-transition-to-web.html#comment-form","title":"0 Comments"},{"rel":"edit","type":"application/atom+xml","href":"http://www.blogger.com/feeds/6993423268019724611/posts/default/6436435861284412861"},{"rel":"self","type":"application/atom+xml","href":"http://www.blogger.com/feeds/6993423268019724611/posts/default/6436435861284412861"},{"rel":"alternate","type":"text/html","href":"http://carmelofontana.blogspot.com/2008/10/europe-aims-to-lead-transition-to-web.html","title":"Europe Aims to Lead the Transition to Web 3.0"}],"author":[{"name":{"$t":"Carmelo Fontana"},"uri":{"$t":"http://www.blogger.com/profile/10315054031289745625"},"email":{"$t":"noreply@blogger.com"},"gd$extendedProperty":{"xmlns$gd":"http://schemas.google.com/g/2005","name":"OpenSocialUserId","value":"06906715960531351894"}}],"thr$total":{"xmlns$thr":"http://purl.org/syndication/thread/1.0","$t":"0"}},{"id":{"$t":"tag:blogger.com,1999:blog-6993423268019724611.post-915652375134591290"},"published":{"$t":"2008-10-02T02:19:00.001-07:00"},"updated":{"$t":"2008-10-16T00:43:34.148-07:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"IP law"},{"scheme":"http://www.blogger.com/atom/ns#","term":"TTLF"},{"scheme":"http://www.blogger.com/atom/ns#","term":"Trademark"}],"title":{"type":"text","$t":"USA Ratifies the Singapore Treaty"},"content":{"type":"html","$t":"\u003cdiv style\u003d\"margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;\"\u003e\u003c/div\u003e\u003cdiv class\u003d\"MsoNormal\" style\u003d\"margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003eThe United States of America on October 1, 2008 ratified the Singapore Treaty on the Law of Trademarks.\u003c/span\u003e\u003c/span\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003e\u003co:p\u003e\u003c/o:p\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003cdiv class\u003d\"MsoNormal\" style\u003d\"margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003eThe Singapore Treaty deals mainly with procedural aspects of trademark registration and licensing and introduces greater flexibilities and efficiencies into the delivery of trademark registration services.\u0026nbsp;By eliminating red tape, enabling trademark authorities to take advantage of modern communications technologies, and further simplifying and standardizing trademark office procedures, the Treaty promises to reduce transaction costs for brand owners.\u0026nbsp;\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003cdiv class\u003d\"MsoNormal\" style\u003d\"margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003eThe Treaty explicitly recognizes that trademarks are no longer limited to two dimensional labels on products and specifically mentions new types of marks such as hologram marks, and non-visible signs, such as sound or taste marks.\u0026nbsp;\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003cdiv class\u003d\"MsoNormal\" style\u003d\"margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003eThe Treaty also establishes common rules for the recording, amendment and cancellation of trademark licenses.\u0026nbsp;The Treaty also introduces new mandatory relief measures for trademark office procedures in order to alleviate procedural mistakes by trademark applicants, notably, missed time limits, which, if not remedied, could be detrimental to trademark rights.\u0026nbsp;\u0026nbsp;\u003c/span\u003e\u003c/span\u003e\u003co:p\u003e\u003cspan style\u003d\"color: #666666;\"\u003e\u003ca href\u003d\"http://www.wipo.int/pressroom/en/articles/2008/article_0049.html\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003eWIPO Press Room\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003e\u0026nbsp;\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/o:p\u003e\u003c/div\u003e\u003cdiv class\u003d\"blogger-post-footer\"\u003eFeed\u003cimg width\u003d'1' height\u003d'1' src\u003d'https://blogger.googleusercontent.com/tracker/6993423268019724611-915652375134591290?l\u003dcarmelofontana.blogspot.com' alt\u003d'' /\u003e\u003c/div\u003e"},"link":[{"rel":"replies","type":"application/atom+xml","href":"http://carmelofontana.blogspot.com/feeds/915652375134591290/comments/default","title":"Post Comments"},{"rel":"replies","type":"text/html","href":"http://carmelofontana.blogspot.com/2008/10/usa-ratifies-singapore-treaty.html#comment-form","title":"0 Comments"},{"rel":"edit","type":"application/atom+xml","href":"http://www.blogger.com/feeds/6993423268019724611/posts/default/915652375134591290"},{"rel":"self","type":"application/atom+xml","href":"http://www.blogger.com/feeds/6993423268019724611/posts/default/915652375134591290"},{"rel":"alternate","type":"text/html","href":"http://carmelofontana.blogspot.com/2008/10/usa-ratifies-singapore-treaty.html","title":"USA Ratifies the Singapore Treaty"}],"author":[{"name":{"$t":"Carmelo Fontana"},"uri":{"$t":"http://www.blogger.com/profile/10315054031289745625"},"email":{"$t":"noreply@blogger.com"},"gd$extendedProperty":{"xmlns$gd":"http://schemas.google.com/g/2005","name":"OpenSocialUserId","value":"06906715960531351894"}}],"thr$total":{"xmlns$thr":"http://purl.org/syndication/thread/1.0","$t":"0"}},{"id":{"$t":"tag:blogger.com,1999:blog-6993423268019724611.post-7989148658618013541"},"published":{"$t":"2008-09-26T21:59:00.000-07:00"},"updated":{"$t":"2008-10-16T00:43:55.194-07:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"Social Networks"},{"scheme":"http://www.blogger.com/atom/ns#","term":"On-line Ads"},{"scheme":"http://www.blogger.com/atom/ns#","term":"Internet"}],"title":{"type":"text","$t":"The Strange Case of Dr. User and Mr. Ads"},"content":{"type":"html","$t":"\u003ca href\u003d\"http://www.mateel.org/myspace.gif\" imageanchor\u003d\"1\" style\u003d\"clear: right; float: right; margin-bottom: 1em; margin-left: 1em;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003e\u003cimg border\u003d\"0\" height\u003d\"96\" src\u003d\"http://www.mateel.org/myspace.gif\" width\u003d\"96\" /\u003e\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003eMySpace just came up with a brilliant idea (IMHO): \u0026nbsp;a new advertising platform to \"Promote You\". \u003c/span\u003e\u003c/span\u003e\u003ca href\u003d\"https://advertise.myspace.com/login.html\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003eCheck it here.\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003cbr /\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003eGiven the quasi-monopolistic situation of the web-advertisement market,\u0026nbsp;it was key\u0026nbsp;to establish direct relationships with advertisers, to get better returns for the huge inventory held with MySpace.\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003eIn fact, this is quite common for most of the big Internet services, which have an in-house department of ads sales, in order to fight Google position as main ads broker.\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003eThe original strategy undertaken by MySpace is to sign-up its own users as advertisers. \u0026nbsp;In this way, MySpace is creating new ads demand, while granting very targeted service to its users/advertisers.\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003eAlthough in theory everybody, including businesses, could place his ads on MySpace, because of the demographic of MySpace's users, it is more likely that the most active advertisers will be just the most engaged users. \u0026nbsp;After all, we know that these users are artists, musicians who are already promoting themselves on MySpace. \u0026nbsp;Now they might enjoy a more powerful tool to do so, and guess what, they will be paying for that.\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003eI think this strategy may represent a partial solution to the shrinking of ads revenue coming from traditional advertisers, namely off-line business. \u0026nbsp;Not to mention that having a relevant presence in the ads brokering market can surely be beneficial for such a concentrated market.\u003c/span\u003e\u003c/span\u003e\u003cdiv class\u003d\"blogger-post-footer\"\u003eFeed\u003cimg width\u003d'1' height\u003d'1' src\u003d'https://blogger.googleusercontent.com/tracker/6993423268019724611-7989148658618013541?l\u003dcarmelofontana.blogspot.com' alt\u003d'' /\u003e\u003c/div\u003e"},"link":[{"rel":"replies","type":"application/atom+xml","href":"http://carmelofontana.blogspot.com/feeds/7989148658618013541/comments/default","title":"Post Comments"},{"rel":"replies","type":"text/html","href":"http://carmelofontana.blogspot.com/2008/09/strange-case-of-dr-user-and-mr-ads.html#comment-form","title":"0 Comments"},{"rel":"edit","type":"application/atom+xml","href":"http://www.blogger.com/feeds/6993423268019724611/posts/default/7989148658618013541"},{"rel":"self","type":"application/atom+xml","href":"http://www.blogger.com/feeds/6993423268019724611/posts/default/7989148658618013541"},{"rel":"alternate","type":"text/html","href":"http://carmelofontana.blogspot.com/2008/09/strange-case-of-dr-user-and-mr-ads.html","title":"The Strange Case of Dr. User and Mr. Ads"}],"author":[{"name":{"$t":"Carmelo Fontana"},"uri":{"$t":"http://www.blogger.com/profile/10315054031289745625"},"email":{"$t":"noreply@blogger.com"},"gd$extendedProperty":{"xmlns$gd":"http://schemas.google.com/g/2005","name":"OpenSocialUserId","value":"06906715960531351894"}}],"thr$total":{"xmlns$thr":"http://purl.org/syndication/thread/1.0","$t":"0"}},{"id":{"$t":"tag:blogger.com,1999:blog-6993423268019724611.post-1279965277519825802"},"published":{"$t":"2008-09-25T08:02:00.000-07:00"},"updated":{"$t":"2008-12-10T00:31:43.601-08:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"Start-up"}],"title":{"type":"text","$t":"NexTongue.com - Best of the lot"},"content":{"type":"html","$t":"\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-family:inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-size:small;\"\u003eThe past few days have been pretty hectic. Working on the incorporation, the user interface, the focus groups, the ads and their respective \"screen real estate\"...\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cdiv\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-family:inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-size:small;\"\u003eHowever we hit a very important milestone:  we register the domain name for our website.  Of course, it is a temporary solution - but in case nothing better pops-up, it's going to become permanent.  Just like everything else in life...\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cspan style\u003d\"font-weight: bold;\"\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-family:inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-size:small;\"\u003eThe domain name we chose is: nextongue.com\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-family:inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-size:small;\"\u003eI look forward to receiving some feedback on it.\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-family:inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-size:small;\"\u003e\u003cbr /\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-family:inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-size:small;\"\u003eP.S. do not bother checking: noting has been published at that URL.\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003cdiv class\u003d\"blogger-post-footer\"\u003eFeed\u003cimg width\u003d'1' height\u003d'1' src\u003d'https://blogger.googleusercontent.com/tracker/6993423268019724611-1279965277519825802?l\u003dcarmelofontana.blogspot.com' alt\u003d'' /\u003e\u003c/div\u003e"},"link":[{"rel":"replies","type":"application/atom+xml","href":"http://carmelofontana.blogspot.com/feeds/1279965277519825802/comments/default","title":"Post Comments"},{"rel":"replies","type":"text/html","href":"http://carmelofontana.blogspot.com/2008/09/nextongcom-best-of-lot.html#comment-form","title":"0 Comments"},{"rel":"edit","type":"application/atom+xml","href":"http://www.blogger.com/feeds/6993423268019724611/posts/default/1279965277519825802"},{"rel":"self","type":"application/atom+xml","href":"http://www.blogger.com/feeds/6993423268019724611/posts/default/1279965277519825802"},{"rel":"alternate","type":"text/html","href":"http://carmelofontana.blogspot.com/2008/09/nextongcom-best-of-lot.html","title":"NexTongue.com - Best of the lot"}],"author":[{"name":{"$t":"Carmelo Fontana"},"uri":{"$t":"http://www.blogger.com/profile/10315054031289745625"},"email":{"$t":"noreply@blogger.com"},"gd$extendedProperty":{"xmlns$gd":"http://schemas.google.com/g/2005","name":"OpenSocialUserId","value":"06906715960531351894"}}],"thr$total":{"xmlns$thr":"http://purl.org/syndication/thread/1.0","$t":"0"}},{"id":{"$t":"tag:blogger.com,1999:blog-6993423268019724611.post-4831396058867671167"},"published":{"$t":"2008-09-12T13:09:00.000-07:00"},"updated":{"$t":"2008-10-16T00:47:13.813-07:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"Patent"},{"scheme":"http://www.blogger.com/atom/ns#","term":"TTLF"},{"scheme":"http://www.blogger.com/atom/ns#","term":"PCT"},{"scheme":"http://www.blogger.com/atom/ns#","term":"WIPO"}],"title":{"type":"text","$t":"WIPO Reports Increased Internationalization of Patent Filings"},"content":{"type":"html","$t":"\u003cdiv style\u003d\"font: 12.0px Helvetica; margin: 0.0px 0.0px 0.0px 0.0px;\"\u003e\u003cspan style\u003d\" ;font-family:Times;font-size:18px;\"\u003e\u003c/span\u003e\u003cspan style\u003d\" ;font-family:Times;font-size:18px;\"\u003e\u003cdiv style\u003d\"border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font: normal normal normal 100%/normal Georgia, serif; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 3px; padding-left: 3px; padding-right: 3px; padding-top: 3px; text-align: left; width: auto;\"\u003e\u003cdiv style\u003d\"font: normal normal normal 12px/normal Helvetica; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;\"\u003e\u003cdiv style\u003d\"margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;\"\u003e\u003ca href\u003d\"http://www.people-x.com/pds/event/wipo_logo.jpg\" imageanchor\u003d\"1\" style\u003d\"clear: left; float: left; margin-bottom: 1em; margin-right: 1em;\"\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-size:small;\"\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-family:inherit;\"\u003e\u003cimg border\u003d\"0\" height\u003d\"95\" src\u003d\"http://www.people-x.com/pds/event/wipo_logo.jpg\" width\u003d\"96\" /\u003e\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-size:small;\"\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-family:inherit;\"\u003eThe World Intellectual Property Organization (WIPO) recently published  \u003c/span\u003e\u003c/span\u003e\u003ca href\u003d\"http://www.wipo.int/export/sites/www/ipstats/en/statistics/patents/pdf/wipo_pub_931.pdf\"\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-size:small;\"\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-family:inherit;\"\u003eWorld Patent Report 2008\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-size:small;\"\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-family:inherit;\"\u003e.  The report, based on 2006 figures, shows that patents granted worldwide increased by 18%, with 727,000 patents granted in 2006 alone.  According to these statistics, the total number of patents in force worldwide at the end of 2006 was approximately 6.1 million.\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/div\u003e\u003cdiv style\u003d\"font: normal normal normal 12px/normal Helvetica; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;\"\u003e\u003cdiv style\u003d\"margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;\"\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-size:small;\"\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-family:inherit;\"\u003eThe Report also shows that North East Asian countries (mainly China and the Republic of Korea) and the United States of America led the overall growth in worldwide filing of patent applications.  According to the Director General of WIPO, Dr. Kamil Idris \"\u003c/span\u003e\u003c/span\u003e\u003cspan style\u003d\"font-style: italic;\"\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-size:small;\"\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-family:inherit;\"\u003ethis reflects a consolidation of earlier trends which demonstrate a marked shift in innovation hubs around the world\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-size:small;\"\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-family:inherit;\"\u003e.” \u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/div\u003e\u003cdiv style\u003d\"font: normal normal normal 12px/normal Helvetica; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;\"\u003e\u003c/div\u003e\u003cdiv style\u003d\"font: normal normal normal 12px/normal Helvetica; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;\"\u003e\u003cdiv style\u003d\"margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;\"\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-size:small;\"\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-family:inherit;\"\u003eThe increased internationalization of patent activity is demonstrated - according the Report -  by the growth in international filings through the Patent Cooperation Treaty (PCT), the multilateral agreement administered by WIPO which provides a simplified method for international patent filing.  The number of international patent application submitted via the PCT in 2007 is estimated to be 158,400, representing a 5.9% increase over the previous year.  \u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003cdiv style\u003d\"margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;\"\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-size:small;\"\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-family:inherit;\"\u003eThe statistics, however, confirm a certain concentration of the innovative activity, since the Report pointed out to a growing tendency for traditional applicants to file their applications in multiple countries.  In fact, the USA keeps being by far the largest user of the PCT system.  In 2006, 33.6% of all PCT filings originated from the USA, almost twice that of the next largest user, Japan, which accounted for 17.5% of all PCT filings.\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/div\u003e\u003c/div\u003e\u003c/span\u003e\u003c/div\u003e\u003cdiv class\u003d\"blogger-post-footer\"\u003eFeed\u003cimg width\u003d'1' height\u003d'1' src\u003d'https://blogger.googleusercontent.com/tracker/6993423268019724611-4831396058867671167?l\u003dcarmelofontana.blogspot.com' alt\u003d'' /\u003e\u003c/div\u003e"},"link":[{"rel":"replies","type":"application/atom+xml","href":"http://carmelofontana.blogspot.com/feeds/4831396058867671167/comments/default","title":"Post Comments"},{"rel":"replies","type":"text/html","href":"http://carmelofontana.blogspot.com/2008/09/wipo-reports-increased.html#comment-form","title":"0 Comments"},{"rel":"edit","type":"application/atom+xml","href":"http://www.blogger.com/feeds/6993423268019724611/posts/default/4831396058867671167"},{"rel":"self","type":"application/atom+xml","href":"http://www.blogger.com/feeds/6993423268019724611/posts/default/4831396058867671167"},{"rel":"alternate","type":"text/html","href":"http://carmelofontana.blogspot.com/2008/09/wipo-reports-increased.html","title":"WIPO Reports Increased Internationalization of Patent Filings"}],"author":[{"name":{"$t":"Carmelo Fontana"},"uri":{"$t":"http://www.blogger.com/profile/10315054031289745625"},"email":{"$t":"noreply@blogger.com"},"gd$extendedProperty":{"xmlns$gd":"http://schemas.google.com/g/2005","name":"OpenSocialUserId","value":"06906715960531351894"}}],"thr$total":{"xmlns$thr":"http://purl.org/syndication/thread/1.0","$t":"0"}},{"id":{"$t":"tag:blogger.com,1999:blog-6993423268019724611.post-2412726046245308020"},"published":{"$t":"2008-09-05T17:06:00.000-07:00"},"updated":{"$t":"2008-10-16T00:49:14.863-07:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"Start-up"}],"title":{"type":"text","$t":"User Interface - Join Our Focus Group!"},"content":{"type":"html","$t":"\u003cdiv class\u003d\"separator\" style\u003d\"clear: both; text-align: center;\"\u003e\u003ca href\u003d\"http://images.macrumors.com/article/2007/06/30/iphoneuser_500.png\" imageanchor\u003d\"1\" style\u003d\"clear: left; float: left; margin-bottom: 1em; margin-right: 1em;\"\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-size:small;\"\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-family:inherit;\"\u003e\u003cimg border\u003d\"0\" height\u003d\"165\" src\u003d\"http://images.macrumors.com/article/2007/06/30/iphoneuser_500.png\" width\u003d\"200\" /\u003e\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003c/div\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-size:small;\"\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-family:inherit;\"\u003eIn case you want to complain about the upcoming \"New Facebook\", that's exactly what I'd love to hear from you.\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-size:small;\"\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-family:inherit;\"\u003eDesigning a useful, enjoyable and accessible User Interface (UI) is a crucial step for every web-service.  The UI represents more than the look and feel of a website.  A good UI captures the website's utility as a tool to perform specific tasks.  \u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-size:small;\"\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-family:inherit;\"\u003eThus, if a UI is not functional, no matters how sophisticated is the technological back-end, the web-service becomes virtually useless.\u003c/span\u003e\u003c/span\u003e\u003cdiv\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-size:small;\"\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-family:inherit;\"\u003eWe do not want to take this risk - here is why we need your help!\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-size:small;\"\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-family:inherit;\"\u003e\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-size:small;\"\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-family:inherit;\"\u003eNext week, \u003c/span\u003e\u003c/span\u003e\u003ca href\u003d\"http://www.linkedin.com/pub/1/64B/5B0\"\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-size:small;\"\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-family:inherit;\"\u003eIra\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-size:small;\"\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-family:inherit;\"\u003e and I will organize a focus group to analyze the user behavior, with respect to some of our competitors' websites.  If you are interested in joining the experiment, please \u003c/span\u003e\u003c/span\u003e\u003ca href\u003d\"mailto:cfontana@stanford.edu\"\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-size:small;\"\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-family:inherit;\"\u003esend me\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-size:small;\"\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-family:inherit;\"\u003e a message, and I will sign you up.\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-size:small;\"\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-family:inherit;\"\u003eThe nature of the experiment requires to gather a focus group of 4-6 people, who will meet in the same physical location.  Therefore, we plan to have a meeting in the Stanford area.  \u003c/span\u003e\u003c/span\u003e\u003cdiv\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-size:small;\"\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-family:inherit;\"\u003eAfter trying different web-sites, we will start an open discussion and all participants will be asked to comment individually on certain specific web-features or designs.\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-size:small;\"\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-family:inherit;\"\u003eI promise you will enjoy it.  \u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-size:small;\"\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-family:inherit;\"\u003eBesides, it is going to be an opportunity to discuss about web design, meeting interesting people and the event includes a social side: some food and drinks all together.  \u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003cdiv\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-size:small;\"\u003e\u003cspan class\u003d\"Apple-style-span\"  style\u003d\"font-family:inherit;\"\u003eWe look forward to having you in our first UI focus group!\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003c/div\u003e\u003cdiv class\u003d\"blogger-post-footer\"\u003eFeed\u003cimg width\u003d'1' height\u003d'1' src\u003d'https://blogger.googleusercontent.com/tracker/6993423268019724611-2412726046245308020?l\u003dcarmelofontana.blogspot.com' alt\u003d'' /\u003e\u003c/div\u003e"},"link":[{"rel":"replies","type":"application/atom+xml","href":"http://carmelofontana.blogspot.com/feeds/2412726046245308020/comments/default","title":"Post Comments"},{"rel":"replies","type":"text/html","href":"http://carmelofontana.blogspot.com/2008/09/user-interface-join-our-focus-group.html#comment-form","title":"0 Comments"},{"rel":"edit","type":"application/atom+xml","href":"http://www.blogger.com/feeds/6993423268019724611/posts/default/2412726046245308020"},{"rel":"self","type":"application/atom+xml","href":"http://www.blogger.com/feeds/6993423268019724611/posts/default/2412726046245308020"},{"rel":"alternate","type":"text/html","href":"http://carmelofontana.blogspot.com/2008/09/user-interface-join-our-focus-group.html","title":"User Interface - Join Our Focus Group!"}],"author":[{"name":{"$t":"Carmelo Fontana"},"uri":{"$t":"http://www.blogger.com/profile/10315054031289745625"},"email":{"$t":"noreply@blogger.com"},"gd$extendedProperty":{"xmlns$gd":"http://schemas.google.com/g/2005","name":"OpenSocialUserId","value":"06906715960531351894"}}],"thr$total":{"xmlns$thr":"http://purl.org/syndication/thread/1.0","$t":"0"}},{"id":{"$t":"tag:blogger.com,1999:blog-6993423268019724611.post-981544425487817308"},"published":{"$t":"2008-09-05T12:20:00.000-07:00"},"updated":{"$t":"2008-10-16T00:50:06.348-07:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"Internet"}],"title":{"type":"text","$t":"TV vs. Web"},"content":{"type":"html","$t":"\u003cspan class\u003d\"Apple-style-span\" style\u003d\"color: rgb(0, 0, 238); text-decoration: underline;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003e\u003cbr /\u003e\u003c/span\u003e\u003c/span\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003eWe all know that: the Web is much better than the TV.  Have a look at this video to find out why...\u003cbr /\u003e\u003c/span\u003e\u003cdiv class\u003d\"\" style\u003d\"clear: both; text-align: center;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003e\u003ca href\u003d\"http://draft.blogger.com/\"\u003e\u003c/a\u003e\u003c/span\u003e\u003c/div\u003e\u003cbr /\u003e\u003cobject align\u003d\"middle\" classid\u003d\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase\u003d\"http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version\u003d8,0,0,0\" height\u003d\"285\" id\u003d\"VE_Player\" width\u003d\"432\"\u003e\u003cparam name\u003d\"movie\" value\u003d\"http://static.videoegg.com/ted2/flash/loader.swf\"\u003e\u003cparam name\u003d\"FlashVars\" value\u003d\"bgColor\u003dFFFFFF\u0026amp;file\u003dhttp://static.videoegg.com/ted/movies/PeterHirschberg_2007P-embed-EG_high.flv\u0026amp;autoPlay\u003dfalse\u0026amp;fullscreenURL\u003dhttp://static.videoegg.com/ted/flash/fullscreen.html\u0026amp;forcePlay\u003dfalse\u0026amp;logo\u003d\u0026amp;allowFullscreen\u003dtrue\"\u003e\u003cparam name\u003d\"quality\" value\u003d\"high\"\u003e\u003cparam name\u003d\"allowScriptAccess\" value\u003d\"always\"\u003e\u003cparam name\u003d\"bgcolor\" value\u003d\"#FFFFFF\"\u003e\u003cparam name\u003d\"scale\" value\u003d\"noscale\"\u003e\u003cparam name\u003d\"wmode\" value\u003d\"window\"\u003e\u003cembed src\u003d\"http://static.videoegg.com/ted2/flash/loader.swf\" flashvars\u003d\"bgColor\u003dFFFFFF\u0026amp;file\u003dhttp://static.videoegg.com/ted/movies/PeterHirschberg_2007P-embed-EG_high.flv\u0026amp;autoPlay\u003dfalse\u0026amp;fullscreenURL\u003dhttp://static.videoegg.com/ted/flash/fullscreen.html\u0026amp;forcePlay\u003dfalse\u0026amp;logo\u003d\u0026amp;allowFullscreen\u003dtrue\" quality\u003d\"high\" allowscriptaccess\u003d\"always\" bgcolor\u003d\"#FFFFFF\" scale\u003d\"noscale\" wmode\u003d\"window\" width\u003d\"432\" height\u003d\"285\" name\u003d\"VE_Player\" align\u003d\"middle\" type\u003d\"application/x-shockwave-flash\" pluginspage\u003d\"http://www.macromedia.com/go/getflashplayer\"\u003e\u003c/embed\u003e\u003c/object\u003e\u003cdiv class\u003d\"blogger-post-footer\"\u003eFeed\u003cimg width\u003d'1' height\u003d'1' src\u003d'https://blogger.googleusercontent.com/tracker/6993423268019724611-981544425487817308?l\u003dcarmelofontana.blogspot.com' alt\u003d'' /\u003e\u003c/div\u003e"},"link":[{"rel":"replies","type":"application/atom+xml","href":"http://carmelofontana.blogspot.com/feeds/981544425487817308/comments/default","title":"Post Comments"},{"rel":"replies","type":"text/html","href":"http://carmelofontana.blogspot.com/2008/09/tv-vs-web.html#comment-form","title":"0 Comments"},{"rel":"edit","type":"application/atom+xml","href":"http://www.blogger.com/feeds/6993423268019724611/posts/default/981544425487817308"},{"rel":"self","type":"application/atom+xml","href":"http://www.blogger.com/feeds/6993423268019724611/posts/default/981544425487817308"},{"rel":"alternate","type":"text/html","href":"http://carmelofontana.blogspot.com/2008/09/tv-vs-web.html","title":"TV vs. Web"}],"author":[{"name":{"$t":"Carmelo Fontana"},"uri":{"$t":"http://www.blogger.com/profile/10315054031289745625"},"email":{"$t":"noreply@blogger.com"},"gd$extendedProperty":{"xmlns$gd":"http://schemas.google.com/g/2005","name":"OpenSocialUserId","value":"06906715960531351894"}}],"thr$total":{"xmlns$thr":"http://purl.org/syndication/thread/1.0","$t":"0"}},{"id":{"$t":"tag:blogger.com,1999:blog-6993423268019724611.post-4935122744884992702"},"published":{"$t":"2008-08-29T12:32:00.000-07:00"},"updated":{"$t":"2008-10-16T00:45:37.107-07:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"Social Networks"},{"scheme":"http://www.blogger.com/atom/ns#","term":"Internet"}],"title":{"type":"text","$t":"Yahoo! (s)Mash(ed)"},"content":{"type":"html","$t":"\u003cdiv class\u003d\"MsoNormal\" style\u003d\"margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;\"\u003e\u003cdiv class\u003d\"separator\" style\u003d\"clear: both; text-align: center;\"\u003e\u003ca href\u003d\"http://4.bp.blogspot.com/_coa3sPj4cRU/SLhRpdQEIXI/AAAAAAAAAF8/kWWWN5Vq67Y/s1600-R/Picture+1.png\" imageanchor\u003d\"1\" style\u003d\"clear: right; float: right; margin-bottom: 1em; margin-left: 1em;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003e\u003cimg border\u003d\"0\" src\u003d\"http://4.bp.blogspot.com/_coa3sPj4cRU/SLhRpdQEIXI/AAAAAAAAAF8/kWWWN5Vq67Y/s200-R/Picture+1.png\" /\u003e\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003c/div\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003eYahoo! announced they are going to shut down Mash, the social networking site started less than one year ago.\u0026nbsp; Yesterday, Yahoo! sent a \u003c/span\u003e\u003c/span\u003e\u003ca href\u003d\"http://blog.mash.yahoo.com/?p\u003d60\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003emessage to Mash’s users\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003e warning them to save all profile information somewhere else, since after September 29 Mash won’t be there anymore:\u0026nbsp; “\u003c/span\u003e\u003c/span\u003e\u003ci style\u003d\"mso-bidi-font-style: normal;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003ewe hope you had fun with it\u003c/span\u003e\u003c/span\u003e\u003c/i\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003e” and sayonara to everybody!\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003cdiv class\u003d\"MsoNormal\" style\u003d\"margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003eMash is (or was…) a nicely designed SNS, it just got out there too late.\u0026nbsp; In fact, there is no more room for general/all-purposes SNSs.\u0026nbsp; Market’s needs have been saturated by Facebook (which is BTW celebrating its \u003c/span\u003e\u003c/span\u003e\u003ca href\u003d\"http://blog.facebook.com/blog.php?post\u003d28111272130\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003e100 Million users\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003e). \u003c/span\u003e\u003c/span\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003e\u003co:p\u003e\u003c/o:p\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003cdiv class\u003d\"MsoNormal\" style\u003d\"margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003eOn Facebook, you can search and find most of the people you are in touch with… and eventually you keep more easily in touch with people who use it…\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003cdiv class\u003d\"MsoNormal\" style\u003d\"margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003eIf you are wondering when was last time you e-mailed your old friend who is not on FB, the answer is: longer than others who are on FB: this just is one of the indirect effects of the\u0026nbsp;\u003c/span\u003e\u003c/span\u003e\u003ca href\u003d\"http://en.wikipedia.org/wiki/Network_effect\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003eNetwork Effect\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003e).\u003c/span\u003e\u003c/span\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003e\u003co:p\u003e\u003c/o:p\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003cdiv class\u003d\"MsoNormal\" style\u003d\"margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003eHowever, more and more professionals, teenagers and families keep in touch with Facebook.\u0026nbsp; A law firm is also \u003c/span\u003e\u003c/span\u003e\u003ca href\u003d\"http://www.facebook.com/pages/New-York-NY/Curtis-Mallet-Prevost-Colt-Mosle-LLP-Careers/65459295160\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003erecruiting on Facebook.\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003e\u003co:p\u003e\u003c/o:p\u003e\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003eGeneral SNSs (\u003c/span\u003e\u003c/span\u003e\u003ci\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003ei.e.\u0026nbsp;\u003c/span\u003e\u003c/span\u003e\u003c/i\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003eFacebook) have recently turned into an enriched version of a phonebook, and people use them just like one.\u003cbr /\u003e\u003c/span\u003e\u003c/span\u003e \u003c/div\u003e\u003cdiv class\u003d\"MsoNormal\" style\u003d\"margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003eThe value of a phonebook is inherently related to its completeness and distribution (AKA the Network Effect).\u0026nbsp; In the SNSs case, both completeness and distribution rely on users activity, which is costly.\u0026nbsp; O.k., filling user’s profile, adding friends and uploading pictures may be fun too, but doing it multiple times may become an hassle.\u0026nbsp; Anyway, swinging from a SNS to another is time consuming and there isn’t really reason to do it.\u003c/span\u003e\u003c/span\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003e\u003co:p\u003e\u003c/o:p\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003cdiv class\u003d\"MsoNormal\" style\u003d\"margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003eOn the other hand, some SNSs are pursuing another strategy to gain a spot in the market, namely specialization. \u0026nbsp;Facebook’s internal networks or groups are not specific enough to satisfy users' needs.\u0026nbsp; Sometimes, the features of a SNS just don’t match a specific purpose or taste of its users.\u0026nbsp; \u003c/span\u003e\u003c/span\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003e\u003co:p\u003e\u003c/o:p\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003cdiv class\u003d\"MsoNormal\" style\u003d\"margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003eThus, people who share a common interest, or come from a certain location tend to aggregate around a specialized SNS.\u0026nbsp; There are plenty of examples. \u003c/span\u003e\u003c/span\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003e\u003co:p\u003e\u003c/o:p\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003cdiv class\u003d\"MsoNormal\" style\u003d\"margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003eMySpace (\u003c/span\u003e\u003c/span\u003e\u003ca href\u003d\"http://www.socialtimes.com/2008/07/myspace-keeps-growing-portal-adds-classifieds/\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003ewhich is still growing\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003e) is gradually\u0026nbsp;specializing\u0026nbsp;in music.\u0026nbsp; Its users share an interest in famous as well as emergent bands’ productions.\u0026nbsp; Thus, the features available for users’ profile customization match this purpose.\u0026nbsp; Flickr is another good example: it is more than a photo sharing, is an active community of photographers.\u0026nbsp; Thus, the quality/dimension of the pictures you can up/download is way superior to other SNSs.\u0026nbsp; Orkut, of the Google family, is well established in a few countries (\u003c/span\u003e\u003c/span\u003e\u003ci style\u003d\"mso-bidi-font-style: normal;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003ee.g.\u003c/span\u003e\u003c/span\u003e\u003c/i\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003e Brazil), where it is much bigger than Facebook.\u0026nbsp; In fact, Orkut benefited of FB’s initial language deficiency and enjoyed a first comer advantage.\u003c/span\u003e\u003c/span\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003e\u003co:p\u003e\u003c/o:p\u003e\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003cdiv class\u003d\"MsoNormal\" style\u003d\"margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003eTherefore, SNSs new trends will be driven by the ability to interpret the concept of a hub, where people may find features and design able to satisfy an unexploited aggregating element. \u0026nbsp;And of course, a huge amount of luck…\u003c/span\u003e\u003c/span\u003e\u003c/div\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: inherit;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003e\u003cobject height\u003d\"344\" width\u003d\"425\"\u003e\u003cparam name\u003d\"movie\" value\u003d\"http://www.youtube.com/v/4tk5vqllq_I\u0026amp;hl\u003den\u0026amp;fs\u003d1\u0026amp;color1\u003d0x006699\u0026amp;color2\u003d0x54abd6\"\u003e\u003cparam name\u003d\"allowFullScreen\" value\u003d\"true\"\u003e\u003cembed src\u003d\"http://www.youtube.com/v/4tk5vqllq_I\u0026amp;hl\u003den\u0026amp;fs\u003d1\u0026amp;color1\u003d0x006699\u0026amp;color2\u003d0x54abd6\" type\u003d\"application/x-shockwave-flash\" allowfullscreen\u003d\"true\" width\u003d\"425\" height\u003d\"344\"\u003e\u003c/embed\u003e\u003c/object\u003e\u003c/span\u003e\u003c/span\u003e\u003cdiv class\u003d\"blogger-post-footer\"\u003eFeed\u003cimg width\u003d'1' height\u003d'1' src\u003d'https://blogger.googleusercontent.com/tracker/6993423268019724611-4935122744884992702?l\u003dcarmelofontana.blogspot.com' alt\u003d'' /\u003e\u003c/div\u003e"},"link":[{"rel":"replies","type":"application/atom+xml","href":"http://carmelofontana.blogspot.com/feeds/4935122744884992702/comments/default","title":"Post Comments"},{"rel":"replies","type":"text/html","href":"http://carmelofontana.blogspot.com/2008/08/yahoo-smashed.html#comment-form","title":"0 Comments"},{"rel":"edit","type":"application/atom+xml","href":"http://www.blogger.com/feeds/6993423268019724611/posts/default/4935122744884992702"},{"rel":"self","type":"application/atom+xml","href":"http://www.blogger.com/feeds/6993423268019724611/posts/default/4935122744884992702"},{"rel":"alternate","type":"text/html","href":"http://carmelofontana.blogspot.com/2008/08/yahoo-smashed.html","title":"Yahoo! (s)Mash(ed)"}],"author":[{"name":{"$t":"Carmelo Fontana"},"uri":{"$t":"http://www.blogger.com/profile/10315054031289745625"},"email":{"$t":"noreply@blogger.com"},"gd$extendedProperty":{"xmlns$gd":"http://schemas.google.com/g/2005","name":"OpenSocialUserId","value":"06906715960531351894"}}],"media$thumbnail":{"xmlns$media":"http://search.yahoo.com/mrss/","url":"http://4.bp.blogspot.com/_coa3sPj4cRU/SLhRpdQEIXI/AAAAAAAAAF8/kWWWN5Vq67Y/s72-Rc/Picture+1.png","height":"72","width":"72"},"thr$total":{"xmlns$thr":"http://purl.org/syndication/thread/1.0","$t":"0"}},{"id":{"$t":"tag:blogger.com,1999:blog-6993423268019724611.post-2244339757512828522"},"published":{"$t":"2008-08-27T11:51:00.000-07:00"},"updated":{"$t":"2008-08-28T18:48:17.387-07:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"Start-up"}],"title":{"type":"text","$t":"SMILE, not SCRATCH (When You Pick a Domain Name)"},"content":{"type":"html","$t":"\u003cdiv class\u003d\"MsoNormal\" style\u003d\"margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;\"\u003e\u003cspan style\u003d\" ;font-family:'Helvetica Neue';font-size:10pt;\"\u003eIt would be great if you’d enter our naming competition. We’re currently calling our online language exchange service Lingolink; unfortunately, the lingolink.com domain is already taken and the owner is not willing to sell it to us.\u003co:p\u003e\u003c/o:p\u003e\u003c/span\u003e\u003c/div\u003e\u003cdiv class\u003d\"MsoNormal\" style\u003d\"margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;\"\u003e\u003c/div\u003e\u003cdiv class\u003d\"MsoNormal\" style\u003d\"margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;\"\u003e\u003cspan style\u003d\" ;font-family:'Helvetica Neue';font-size:10pt;\"\u003eOnce the service is up and running the winner of the \"competition\" will receive a special mention on this blog!!! (Exciting, isn't it?!)  To enter, by Friday, Sept 5, please \u003ca href\u003d\"http://carmelofontana.blogspot.com/2008/08/smile-not-scratch.html#comment-form\"\u003e\u003cspan style\u003d\" text-decoration: none;color:#001de0;\"\u003esend me\u003c/span\u003e\u003c/a\u003e your top five names. Feel free to include your friends, co-workers and family members as well. Make it a fun, brainstorming event :o)\u003c/span\u003e\u003c/div\u003e\u003cdiv class\u003d\"MsoNormal\" style\u003d\"margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;\"\u003e\u003c/div\u003e\u003cdiv class\u003d\"MsoNormal\" style\u003d\"margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;\"\u003e\u003cspan style\u003d\" ;font-family:'Helvetica Neue';font-size:10pt;\"\u003eThrough the name of the service we want to communicate the following characteristics:\u003c/span\u003e\u003cspan style\u003d\" ;font-family:Times;font-size:10pt;\"\u003e\u003co:p\u003e\u003c/o:p\u003e\u003c/span\u003e\u003c/div\u003e\u003cdiv class\u003d\"MsoNormal\" style\u003d\"margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;\"\u003e\u003cspan style\u003d\" ;font-family:'Helvetica Neue';font-size:10pt;\"\u003eWe connect people from around the world through language exchange.\u003c/span\u003e\u003cspan style\u003d\" ;font-family:Verdana;font-size:10pt;\"\u003e\u003co:p\u003e\u003c/o:p\u003e\u003c/span\u003e\u003c/div\u003e\u003cdiv class\u003d\"MsoNormal\" style\u003d\"margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;\"\u003e\u003cspan style\u003d\" ;font-family:'Helvetica Neue';font-size:10pt;\"\u003eWe’re an on-line market for the buying and selling of language services.\u003c/span\u003e\u003cspan style\u003d\" ;font-family:Helvetica;font-size:10pt;\"\u003e\u003co:p\u003e\u003c/o:p\u003e\u003c/span\u003e\u003c/div\u003e\u003cdiv class\u003d\"MsoNormal\" style\u003d\"margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;\"\u003e\u003cspan style\u003d\" ;font-family:'Helvetica Neue';font-size:10pt;\"\u003eWe’re the go to place where people have fun and make friends from around the world.\u003co:p\u003e\u003c/o:p\u003e\u003c/span\u003e\u003c/div\u003e\u003cdiv class\u003d\"MsoNormal\" style\u003d\"margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;\"\u003e\u003c/div\u003e\u003cdiv class\u003d\"MsoNormal\" style\u003d\"margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;\"\u003e\u003cspan style\u003d\" ;font-family:'Helvetica Neue';font-size:10pt;\"\u003eOn our site users feel that we are using technology for learning unlike anyone else. This is the best way to practice speaking a language.\u003c/span\u003e\u003cspan style\u003d\" ;font-family:Helvetica;font-size:10pt;\"\u003e\u003co:p\u003e\u003c/o:p\u003e\u003c/span\u003e\u003c/div\u003e\u003cdiv class\u003d\"MsoNormal\" style\u003d\"margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;\"\u003e\u003cspan style\u003d\" ;font-family:'Helvetica Neue';font-size:10pt;\"\u003eUsers say “aha” after using the service. “I finally understand what that word means.”\u003co:p\u003e\u003c/o:p\u003e\u003c/span\u003e\u003c/div\u003e\u003cdiv class\u003d\"MsoNormal\" style\u003d\"margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;\"\u003e\u003c/div\u003e\u003cdiv class\u003d\"MsoNormal\" style\u003d\"margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;\"\u003e\u003cspan style\u003d\" ;font-family:'Helvetica Neue';font-size:10pt;\"\u003eWe’ll most likely pick the name that meets the following criteria:\u003c/span\u003e\u003cspan style\u003d\" ;font-family:Helvetica;font-size:10pt;\"\u003e\u003co:p\u003e\u003c/o:p\u003e\u003c/span\u003e\u003cbr /\u003e\u003cspan style\u003d\" ;font-family:'Helvetica Neue';font-size:13px;\"\u003e\u003cbr /\u003e\u003c/span\u003e\u003c/div\u003e\u003cdiv class\u003d\"MsoNormal\" style\u003d\"margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;\"\u003e\u003c/div\u003e\u003cdiv class\u003d\"MsoNormal\" style\u003d\"margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;\"\u003e\u003cb\u003e\u003cspan style\u003d\" ;font-family:'Helvetica Neue';font-size:10pt;\"\u003e\u003cspan style\u003d\"color:#073763;\"\u003e\u003cspan style\u003d\"font-style: italic;\"\u003eNeeds to possess these qualities\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/b\u003e\u003cspan style\u003d\" ;font-family:Helvetica;font-size:10pt;\"\u003e\u003co:p\u003e\u003c/o:p\u003e\u003c/span\u003e\u003c/div\u003e\u003cdiv class\u003d\"MsoNormal\" style\u003d\"margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;\"\u003e\u003c/div\u003e\u003cdiv class\u003d\"MsoNormal\" style\u003d\"margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;\"\u003e\u003cb\u003e\u003cspan style\u003d\"  ;font-family:'Helvetica Neue';font-size:10pt;color:#a26122;\"\u003eS\u003c/span\u003e\u003c/b\u003e\u003cspan style\u003d\" ;font-family:'Helvetica Neue';font-size:10pt;\"\u003eimple –- one easy-to-understand concept\u003c/span\u003e\u003cspan style\u003d\" ;font-family:Helvetica;font-size:10pt;\"\u003e\u003co:p\u003e\u003c/o:p\u003e\u003c/span\u003e\u003c/div\u003e\u003cdiv class\u003d\"MsoNormal\" style\u003d\"margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;\"\u003e\u003cb\u003e\u003cspan style\u003d\"  ;font-family:'Helvetica Neue';font-size:10pt;color:#a26122;\"\u003eM\u003c/span\u003e\u003c/b\u003e\u003cspan style\u003d\" ;font-family:'Helvetica Neue';font-size:10pt;\"\u003eeaningful –- customer instantly “get it”\u003c/span\u003e\u003cspan style\u003d\" ;font-family:Helvetica;font-size:10pt;\"\u003e\u003co:p\u003e\u003c/o:p\u003e\u003c/span\u003e\u003c/div\u003e\u003cdiv class\u003d\"MsoNormal\" style\u003d\"margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;\"\u003e\u003cb\u003e\u003cspan style\u003d\"  ;font-family:'Helvetica Neue';font-size:10pt;color:#a26122;\"\u003eI\u003c/span\u003e\u003c/b\u003e\u003cspan style\u003d\" ;font-family:'Helvetica Neue';font-size:10pt;\"\u003emagery –- visually evocative, creates a mental picture\u003c/span\u003e\u003cspan style\u003d\" ;font-family:Helvetica;font-size:10pt;\"\u003e\u003co:p\u003e\u003c/o:p\u003e\u003c/span\u003e\u003c/div\u003e\u003cdiv class\u003d\"MsoNormal\" style\u003d\"margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;\"\u003e\u003cb\u003e\u003cspan style\u003d\"  ;font-family:'Helvetica Neue';font-size:10pt;color:#a26122;\"\u003eL\u003c/span\u003e\u003c/b\u003e\u003cspan style\u003d\" ;font-family:'Helvetica Neue';font-size:10pt;\"\u003eegs –- carries the brand, lends itself to wordplay\u003c/span\u003e\u003cspan style\u003d\" ;font-family:Helvetica;font-size:10pt;\"\u003e\u003co:p\u003e\u003c/o:p\u003e\u003c/span\u003e\u003c/div\u003e\u003cdiv class\u003d\"MsoNormal\" style\u003d\"margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;\"\u003e\u003cb\u003e\u003cspan style\u003d\"  ;font-family:'Helvetica Neue';font-size:10pt;color:#a26122;\"\u003eE\u003c/span\u003e\u003c/b\u003e\u003cspan style\u003d\" ;font-family:'Helvetica Neue';font-size:10pt;\"\u003emotional –- empowers, entertains, engages, enlightens\u003c/span\u003e\u003cspan style\u003d\" ;font-family:Helvetica;font-size:10pt;\"\u003e\u003co:p\u003e\u003c/o:p\u003e\u003c/span\u003e\u003cbr /\u003e\u003cspan style\u003d\" ;font-family:'Helvetica Neue';font-size:13px;\"\u003e\u003cbr /\u003e\u003c/span\u003e\u003c/div\u003e\u003cdiv class\u003d\"MsoNormal\" style\u003d\"margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;\"\u003e\u003c/div\u003e\u003cdiv class\u003d\"MsoNormal\" style\u003d\"margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;\"\u003e\u003cb\u003e\u003cspan style\u003d\" ;font-family:'Helvetica Neue';font-size:10pt;\"\u003e\u003cspan style\u003d\"color:#073763;\"\u003e\u003cspan style\u003d\"font-style: italic;\"\u003eDeal-breakers\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/b\u003e\u003cspan style\u003d\" ;font-family:Helvetica;font-size:10pt;\"\u003e\u003co:p\u003e\u003c/o:p\u003e\u003c/span\u003e\u003c/div\u003e\u003cdiv class\u003d\"MsoNormal\" style\u003d\"margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;\"\u003e\u003c/div\u003e\u003cdiv class\u003d\"MsoNormal\" style\u003d\"margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;\"\u003e\u003cb\u003e\u003cspan style\u003d\"  ;font-family:'Helvetica Neue';font-size:10pt;color:#a26122;\"\u003eS\u003c/span\u003e\u003c/b\u003e\u003cspan style\u003d\" ;font-family:'Helvetica Neue';font-size:10pt;\"\u003epelling-challenged — you have to tell people how to spell it\u003c/span\u003e\u003cspan style\u003d\" ;font-family:Helvetica;font-size:10pt;\"\u003e\u003co:p\u003e\u003c/o:p\u003e\u003c/span\u003e\u003c/div\u003e\u003cdiv class\u003d\"MsoNormal\" style\u003d\"margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;\"\u003e\u003cb\u003e\u003cspan style\u003d\"  ;font-family:'Helvetica Neue';font-size:10pt;color:#a26122;\"\u003eC\u003c/span\u003e\u003c/b\u003e\u003cspan style\u003d\" ;font-family:'Helvetica Neue';font-size:10pt;\"\u003eopycat – similar to competitor’s names\u003c/span\u003e\u003cspan style\u003d\" ;font-family:Helvetica;font-size:10pt;\"\u003e\u003co:p\u003e\u003c/o:p\u003e\u003c/span\u003e\u003c/div\u003e\u003cdiv class\u003d\"MsoNormal\" style\u003d\"margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;\"\u003e\u003cb\u003e\u003cspan style\u003d\"  ;font-family:'Helvetica Neue';font-size:10pt;color:#a26122;\"\u003eR\u003c/span\u003e\u003c/b\u003e\u003cspan style\u003d\" ;font-family:'Helvetica Neue';font-size:10pt;\"\u003eandom – disconnected from the brand\u003c/span\u003e\u003cspan style\u003d\" ;font-family:Helvetica;font-size:10pt;\"\u003e\u003co:p\u003e\u003c/o:p\u003e\u003c/span\u003e\u003c/div\u003e\u003cdiv class\u003d\"MsoNormal\" style\u003d\"margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;\"\u003e\u003cb\u003e\u003cspan style\u003d\"  ;font-family:'Helvetica Neue';font-size:10pt;color:#a26122;\"\u003eA\u003c/span\u003e\u003c/b\u003e\u003cspan style\u003d\" ;font-family:'Helvetica Neue';font-size:10pt;\"\u003ennoying – hidden meaning, forced\u003c/span\u003e\u003cspan style\u003d\" ;font-family:Helvetica;font-size:10pt;\"\u003e\u003co:p\u003e\u003c/o:p\u003e\u003c/span\u003e\u003c/div\u003e\u003cdiv class\u003d\"MsoNormal\" style\u003d\"margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;\"\u003e\u003cb\u003e\u003cspan style\u003d\"  ;font-family:'Helvetica Neue';font-size:10pt;color:#a26122;\"\u003eT\u003c/span\u003e\u003c/b\u003e\u003cspan style\u003d\" ;font-family:'Helvetica Neue';font-size:10pt;\"\u003eame – flat, uninspired, boring, non-emotional\u003c/span\u003e\u003cspan style\u003d\" ;font-family:Helvetica;font-size:10pt;\"\u003e\u003co:p\u003e\u003c/o:p\u003e\u003c/span\u003e\u003c/div\u003e\u003cdiv class\u003d\"MsoNormal\" style\u003d\"margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;\"\u003e\u003cb\u003e\u003cspan style\u003d\"  ;font-family:'Helvetica Neue';font-size:10pt;color:#a26122;\"\u003eC\u003c/span\u003e\u003c/b\u003e\u003cspan style\u003d\" ;font-family:'Helvetica Neue';font-size:10pt;\"\u003eurse of knowledge – only insiders get it\u003c/span\u003e\u003cspan style\u003d\" ;font-family:Helvetica;font-size:10pt;\"\u003e\u003co:p\u003e\u003c/o:p\u003e\u003c/span\u003e\u003c/div\u003e\u003cdiv class\u003d\"MsoNormal\" style\u003d\"margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;\"\u003e\u003cb\u003e\u003cspan style\u003d\"  ;font-family:'Helvetica Neue';font-size:10pt;color:#a26122;\"\u003eH\u003c/span\u003e\u003c/b\u003e\u003cspan style\u003d\" ;font-family:'Helvetica Neue';font-size:10pt;\"\u003eard-to-pronounce – not obvious, relies on punctuation\u003c/span\u003e\u003cspan style\u003d\" ;font-family:Helvetica;font-size:10pt;\"\u003e\u003co:p\u003e\u003c/o:p\u003e\u003c/span\u003e\u003cbr /\u003e\u003cspan style\u003d\" ;font-family:'Helvetica Neue';font-size:13px;\"\u003e\u003cbr /\u003e\u003c/span\u003e\u003c/div\u003e\u003cdiv class\u003d\"MsoNormal\" style\u003d\"margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;\"\u003e\u003c/div\u003e\u003cdiv class\u003d\"MsoNormal\" style\u003d\"margin-bottom: .0001pt; margin-bottom: 0in;\"\u003e\u003cspan style\u003d\" ;font-family:'Helvetica Neue';font-size:10pt;\"\u003e\u003cspan style\u003d\"font-weight: bold;\"\u003eI can't wait to receive your suggestions!\u003c/span\u003e\u003co:p\u003e\u003c/o:p\u003e\u003c/span\u003e\u003c/div\u003e\u003cdiv class\u003d\"MsoNormal\" style\u003d\"margin-bottom: .0001pt; margin-bottom: 0in;\"\u003e\u003c/div\u003e\u003cdiv class\u003d\"MsoNormal\" style\u003d\"margin-bottom: .0001pt; margin-bottom: 0in;\"\u003e\u003c/div\u003e\u003cdiv class\u003d\"blogger-post-footer\"\u003eFeed\u003cimg width\u003d'1' height\u003d'1' src\u003d'https://blogger.googleusercontent.com/tracker/6993423268019724611-2244339757512828522?l\u003dcarmelofontana.blogspot.com' alt\u003d'' /\u003e\u003c/div\u003e"},"link":[{"rel":"replies","type":"application/atom+xml","href":"http://carmelofontana.blogspot.com/feeds/2244339757512828522/comments/default","title":"Post Comments"},{"rel":"replies","type":"text/html","href":"http://carmelofontana.blogspot.com/2008/08/smile-not-scratch.html#comment-form","title":"10 Comments"},{"rel":"edit","type":"application/atom+xml","href":"http://www.blogger.com/feeds/6993423268019724611/posts/default/2244339757512828522"},{"rel":"self","type":"application/atom+xml","href":"http://www.blogger.com/feeds/6993423268019724611/posts/default/2244339757512828522"},{"rel":"alternate","type":"text/html","href":"http://carmelofontana.blogspot.com/2008/08/smile-not-scratch.html","title":"SMILE, not SCRATCH (When You Pick a Domain Name)"}],"author":[{"name":{"$t":"Carmelo Fontana"},"uri":{"$t":"http://www.blogger.com/profile/10315054031289745625"},"email":{"$t":"noreply@blogger.com"},"gd$extendedProperty":{"xmlns$gd":"http://schemas.google.com/g/2005","name":"OpenSocialUserId","value":"06906715960531351894"}}],"thr$total":{"xmlns$thr":"http://purl.org/syndication/thread/1.0","$t":"10"}},{"id":{"$t":"tag:blogger.com,1999:blog-6993423268019724611.post-820060688688889776"},"published":{"$t":"2008-08-25T00:59:00.000-07:00"},"updated":{"$t":"2008-08-25T01:27:56.697-07:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"Start-up"}],"title":{"type":"text","$t":"Gotta have this - Series A Financing Library"},"content":{"type":"html","$t":"\u003cspan style\u003d\"font-family: inherit;\"\u003e\u003cspan style\u003d\"font-size: small;\"\u003eIf you are working on a start-up, or you are a corporate lawyer, or just in case you are looking forward to collecting something valuable for your legal library, you cannot miss this.\u003cbr /\u003e\u003c/span\u003e\u003c/span\u003e \u003cspan style\u003d\"font-family: inherit;\"\u003e\u003cspan style\u003d\"font-size: small;\"\u003e \u003c/span\u003e\u003c/span\u003e\u003cspan style\u003d\"font-family: inherit;\"\u003e\u003cspan style\u003d\"font-size: small;\"\u003e \u003c/span\u003e\u003c/span\u003e\u003cspan style\u003d\"border-collapse: collapse; line-height: 14px;\"\u003e\u003cspan style\u003d\"font-family: inherit;\"\u003e\u003cspan style\u003d\"font-size: small;\"\u003eY Combinator and Wilson Sonsini Goodrich \u0026amp; Rosati made available an entire set of documents created to use when raising angel rounds.\u0026nbsp;\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cspan style\u003d\"font-family: inherit;\"\u003e\u003cspan style\u003d\"font-size: small;\"\u003e\u003cbr /\u003e\u003c/span\u003e\u003c/span\u003e \u003cspan style\u003d\"font-family: inherit;\"\u003e\u003cspan style\u003d\"font-size: small;\"\u003e \u003c/span\u003e\u003c/span\u003e\u003cspan style\u003d\"font-family: inherit;\"\u003e\u003cspan style\u003d\"font-size: small;\"\u003e \u003c/span\u003e\u003c/span\u003e\u003cspan style\u003d\"border-collapse: collapse; line-height: 14px;\"\u003e\u003cspan style\u003d\"font-family: inherit;\"\u003e\u003cspan style\u003d\"font-size: small;\"\u003eY-C and WSGR disclaim: \"\u003c/span\u003e\u003c/span\u003e\u003cspan style\u003d\"font-style: italic;\"\u003e\u003cspan style\u003d\"font-family: inherit;\"\u003e\u003cspan style\u003d\"font-size: small;\"\u003eWhile they may not be suitable for all situations, the goal was to make the terms fairly neutral. So while we would of course advise both parties using these documents to have their lawyers look at them, they provide a starting point that we hope can be used in many situations without too many modifications.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cspan style\u003d\"font-family: inherit;\"\u003e\u003cspan style\u003d\"font-size: small;\"\u003e\u003cbr /\u003e\u003c/span\u003e\u003c/span\u003e \u003cspan style\u003d\"font-family: inherit;\"\u003e\u003cspan style\u003d\"font-size: small;\"\u003e \u003c/span\u003e\u003c/span\u003e\u003cspan style\u003d\"font-family: inherit;\"\u003e\u003cspan style\u003d\"font-size: small;\"\u003e \u003c/span\u003e\u003c/span\u003e\u003cspan style\u003d\"border-collapse: collapse; line-height: 14px;\"\u003e\u003cspan style\u003d\"font-style: italic;\"\u003e\u003cspan style\u003d\"font-family: inherit;\"\u003e\u003cspan style\u003d\"font-size: small;\"\u003eNeedless to say, neither YC nor WSGR assumes any responsibility for any consequence of using these documents.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cspan style\u003d\"font-style: italic;\"\u003e\u003cspan style\u003d\"font-family: inherit;\"\u003e\u003cspan style\u003d\"font-size: small;\"\u003e\"\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cspan style\u003d\"font-family: inherit;\"\u003e\u003cspan style\u003d\"font-size: small;\"\u003e\u003cbr /\u003eFind all the documents \u003c/span\u003e\u003c/span\u003e\u003ca href\u003d\"http://www.scribd.com/people/view/2513799-y-combinator\"\u003e\u003cspan style\u003d\"color: #0b5394;\"\u003e\u003cspan style\u003d\"color: #3d85c6;\"\u003e\u003cspan style\u003d\"font-family: inherit;\"\u003e\u003cspan style\u003d\"font-size: small;\"\u003eHERE\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003cspan style\u003d\"font-family: inherit;\"\u003e\u003cspan style\u003d\"font-size: small;\"\u003e!\u003c/span\u003e\u003c/span\u003e\u003cdiv class\u003d\"blogger-post-footer\"\u003eFeed\u003cimg width\u003d'1' height\u003d'1' src\u003d'https://blogger.googleusercontent.com/tracker/6993423268019724611-820060688688889776?l\u003dcarmelofontana.blogspot.com' alt\u003d'' /\u003e\u003c/div\u003e"},"link":[{"rel":"replies","type":"application/atom+xml","href":"http://carmelofontana.blogspot.com/feeds/820060688688889776/comments/default","title":"Post Comments"},{"rel":"replies","type":"text/html","href":"http://carmelofontana.blogspot.com/2008/08/gotta-have-this-wsgr-series-financing.html#comment-form","title":"0 Comments"},{"rel":"edit","type":"application/atom+xml","href":"http://www.blogger.com/feeds/6993423268019724611/posts/default/820060688688889776"},{"rel":"self","type":"application/atom+xml","href":"http://www.blogger.com/feeds/6993423268019724611/posts/default/820060688688889776"},{"rel":"alternate","type":"text/html","href":"http://carmelofontana.blogspot.com/2008/08/gotta-have-this-wsgr-series-financing.html","title":"Gotta have this - Series A Financing Library"}],"author":[{"name":{"$t":"Carmelo Fontana"},"uri":{"$t":"http://www.blogger.com/profile/10315054031289745625"},"email":{"$t":"noreply@blogger.com"},"gd$extendedProperty":{"xmlns$gd":"http://schemas.google.com/g/2005","name":"OpenSocialUserId","value":"06906715960531351894"}}],"thr$total":{"xmlns$thr":"http://purl.org/syndication/thread/1.0","$t":"0"}},{"id":{"$t":"tag:blogger.com,1999:blog-6993423268019724611.post-9002340097501189954"},"published":{"$t":"2008-08-24T03:59:00.000-07:00"},"updated":{"$t":"2008-08-24T12:46:36.862-07:00"},"title":{"type":"text","$t":"Find me on Technocrati"},"content":{"type":"html","$t":"I am getting a \u003ca href\u003d\"http://en.wikipedia.org/wiki/Technorati\"\u003eTechnocrati\u003c/a\u003e account...\u003cbr /\u003e\u003cdiv\u003eI am waiting for the \u003ca href\u003d\"http://en.wikipedia.org/wiki/Web_crawler\"\u003espider\u003c/a\u003e to register my blog. \u003c/div\u003e\u003cdiv\u003eHere is my \u003ca href\u003d\"http://technorati.com/claim/jkirp9qwcm\" rel\u003d\"me\"\u003eTechnorati Profile\u003c/a\u003e.\u003c/div\u003e\u003cdiv class\u003d\"blogger-post-footer\"\u003eFeed\u003cimg width\u003d'1' height\u003d'1' src\u003d'https://blogger.googleusercontent.com/tracker/6993423268019724611-9002340097501189954?l\u003dcarmelofontana.blogspot.com' alt\u003d'' /\u003e\u003c/div\u003e"},"link":[{"rel":"replies","type":"application/atom+xml","href":"http://carmelofontana.blogspot.com/feeds/9002340097501189954/comments/default","title":"Post Comments"},{"rel":"replies","type":"text/html","href":"http://carmelofontana.blogspot.com/2008/08/technocrati.html#comment-form","title":"0 Comments"},{"rel":"edit","type":"application/atom+xml","href":"http://www.blogger.com/feeds/6993423268019724611/posts/default/9002340097501189954"},{"rel":"self","type":"application/atom+xml","href":"http://www.blogger.com/feeds/6993423268019724611/posts/default/9002340097501189954"},{"rel":"alternate","type":"text/html","href":"http://carmelofontana.blogspot.com/2008/08/technocrati.html","title":"Find me on Technocrati"}],"author":[{"name":{"$t":"Carmelo Fontana"},"uri":{"$t":"http://www.blogger.com/profile/10315054031289745625"},"email":{"$t":"noreply@blogger.com"},"gd$extendedProperty":{"xmlns$gd":"http://schemas.google.com/g/2005","name":"OpenSocialUserId","value":"06906715960531351894"}}],"thr$total":{"xmlns$thr":"http://purl.org/syndication/thread/1.0","$t":"0"}},{"id":{"$t":"tag:blogger.com,1999:blog-6993423268019724611.post-6226041982204465575"},"published":{"$t":"2008-08-23T19:36:00.000-07:00"},"updated":{"$t":"2008-08-24T03:31:03.855-07:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"Internet"}],"title":{"type":"text","$t":"The Pirate Bay case - UPDATE"},"content":{"type":"html","$t":"\u003cdiv\u003eThe URL www.thepiratebay.org, accessed from the Italian ISPs, is not re-directing any more to the Pro-Music's web site.  The reverse DNS now says \"localhost\"...\u003cbr /\u003e\u003c/div\u003e\u003cdiv\u003eMeanwhile, an Italian association (\u003ca href\u003d\"http://www.alcei.it/index.php/archives/129\"\u003eALCEI\u003c/a\u003e) brought the issue before the Privacy Authority.  We'll hear about the Pirate Bay again... and perhaps it will be possible to understand who (and on what legal basis) gave such order to redirect the traffic (since the Court did not).\u003c/div\u003e\u003cdiv class\u003d\"blogger-post-footer\"\u003eFeed\u003cimg width\u003d'1' height\u003d'1' src\u003d'https://blogger.googleusercontent.com/tracker/6993423268019724611-6226041982204465575?l\u003dcarmelofontana.blogspot.com' alt\u003d'' /\u003e\u003c/div\u003e"},"link":[{"rel":"replies","type":"application/atom+xml","href":"http://carmelofontana.blogspot.com/feeds/6226041982204465575/comments/default","title":"Post Comments"},{"rel":"replies","type":"text/html","href":"http://carmelofontana.blogspot.com/2008/08/pirate-bay-case-update.html#comment-form","title":"0 Comments"},{"rel":"edit","type":"application/atom+xml","href":"http://www.blogger.com/feeds/6993423268019724611/posts/default/6226041982204465575"},{"rel":"self","type":"application/atom+xml","href":"http://www.blogger.com/feeds/6993423268019724611/posts/default/6226041982204465575"},{"rel":"alternate","type":"text/html","href":"http://carmelofontana.blogspot.com/2008/08/pirate-bay-case-update.html","title":"The Pirate Bay case - UPDATE"}],"author":[{"name":{"$t":"Carmelo Fontana"},"uri":{"$t":"http://www.blogger.com/profile/10315054031289745625"},"email":{"$t":"noreply@blogger.com"},"gd$extendedProperty":{"xmlns$gd":"http://schemas.google.com/g/2005","name":"OpenSocialUserId","value":"06906715960531351894"}}],"thr$total":{"xmlns$thr":"http://purl.org/syndication/thread/1.0","$t":"0"}},{"id":{"$t":"tag:blogger.com,1999:blog-6993423268019724611.post-1247587353492793369"},"published":{"$t":"2008-08-22T11:35:00.000-07:00"},"updated":{"$t":"2008-08-23T18:52:42.534-07:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"IP law"},{"scheme":"http://www.blogger.com/atom/ns#","term":"Copyright"}],"title":{"type":"text","$t":"Open Source and Open Licenses as Copyright's Offsprings"},"content":{"type":"html","$t":"Open Source and open licenses may appear as copyright's worst enemies.  Ironically, in order to ensure free access to certain content it is necessary to enforce copyright.\u003cbr /\u003e\u003cbr /\u003eThe idea is simple as well as counterintuitive: if you want to grant public and free access to a work of authorship, it is best if you establish that such work is protected under copyright law.  In this way, you can require that further publication and derivative works may be subject to certain conditions: \u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-style: italic;\"\u003ee.g.,\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-style: normal;\"\u003e to be licensed under the same license, for free, with no limitation for derivative works and with credit to the original author.\u003c/span\u003e\u003c/span\u003e\u003cbr /\u003eOtherwise, if your creative work were to fall in the public domain, anybody could claim a proprietary right on derivative works.\u003cbr /\u003e\u003cbr /\u003eIn a recent case decided by the Court of Appeal of the Federal Circuit (\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-style: italic;\"\u003e\u003ca href\u003d\"http://www.cafc.uscourts.gov/opinions/08-1001.pdf\"\u003eJacobsen v. Katzer and Kamind Associate, Inc.\u003c/a\u003e\u003c/span\u003e), the Court addressed - among the others - an interesting issue, namely whether it is possible to enforce an open license, given the (alleged) lack of economic interest by the copyright holder.\u003cbr /\u003eEventually, the Court acknowledged that the conditions i) to give credit to the author and ii) to display the copyright notice, represent a sufficient economic interest to uphold a public license.  In fact, giving credit to the author -in the case of an open license- is not merely a moral right, it rather encompasses an inherent benefit for the author.\u003cbr /\u003eIn particular, the Court defined such benefit as follows:\u003cbr /\u003e\u003cblockquote\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-style: italic;\"\u003e\"The attribution and modification transparency requirements directly serve to drive traffic to the open source incubation page and to inform downstream users of the project, which is a significant economic goal of the copyright holder that the law will enforce. Through this controlled spread of information, the copyright holder gains creative collaborators to the open source project; by requiring that changes made by downstream users be visible to the copyright holder and others, the copyright holder learns about the uses for his software and gains others' knowledge that can be used to advance future software releases.\"\u003c/span\u003e\u003cbr /\u003e\u003c/blockquote\u003eI am not absolutely sure that such statement is truly catching the spirit of the Open Source project.  However, it looks like a robust argument and a preeminent endorsement of open licenses.  Somehow a windfall.\u003cdiv class\u003d\"blogger-post-footer\"\u003eFeed\u003cimg width\u003d'1' height\u003d'1' src\u003d'https://blogger.googleusercontent.com/tracker/6993423268019724611-1247587353492793369?l\u003dcarmelofontana.blogspot.com' alt\u003d'' /\u003e\u003c/div\u003e"},"link":[{"rel":"replies","type":"application/atom+xml","href":"http://carmelofontana.blogspot.com/feeds/1247587353492793369/comments/default","title":"Post Comments"},{"rel":"replies","type":"text/html","href":"http://carmelofontana.blogspot.com/2008/08/open-source-and-open-licenses-as.html#comment-form","title":"0 Comments"},{"rel":"edit","type":"application/atom+xml","href":"http://www.blogger.com/feeds/6993423268019724611/posts/default/1247587353492793369"},{"rel":"self","type":"application/atom+xml","href":"http://www.blogger.com/feeds/6993423268019724611/posts/default/1247587353492793369"},{"rel":"alternate","type":"text/html","href":"http://carmelofontana.blogspot.com/2008/08/open-source-and-open-licenses-as.html","title":"Open Source and Open Licenses as Copyright's Offsprings"}],"author":[{"name":{"$t":"Carmelo Fontana"},"uri":{"$t":"http://www.blogger.com/profile/10315054031289745625"},"email":{"$t":"noreply@blogger.com"},"gd$extendedProperty":{"xmlns$gd":"http://schemas.google.com/g/2005","name":"OpenSocialUserId","value":"06906715960531351894"}}],"thr$total":{"xmlns$thr":"http://purl.org/syndication/thread/1.0","$t":"0"}},{"id":{"$t":"tag:blogger.com,1999:blog-6993423268019724611.post-3165884134250994500"},"published":{"$t":"2008-08-19T22:29:00.000-07:00"},"updated":{"$t":"2008-08-20T10:50:17.195-07:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"Internet"}],"title":{"type":"text","$t":"Net Neutrality - Guess the Quote!"},"content":{"type":"html","$t":"\u003cdiv class\u003d\"MsoNormal\" style\u003d\"margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-align: justify; text-autospace: none;\"\u003e\u003cspan style\u003d\" ;font-family:Arial;font-size:14px;\"\u003e\u003c/span\u003e\u003c/div\u003e\u003cdiv style\u003d\"font: 14.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003eWhile watching \u003c/span\u003e\u003ca href\u003d\"http://www.youtube.com/watch?v\u003duvohYMgp0oo\"\u003e\u003cspan style\u003d\"color:#4a2284;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003eLessig's last presentation\u003c/span\u003e\u003c/span\u003e\u003c/a\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003e, I thought - hey this is quite a crisp definition of Net Neutrality:  \"\u003c/span\u003e\u003cspan style\u003d\"font-style: italic;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003eNN guarantees access to content and applications that people want to choose, not the content and the applications that network providers choose for them.\u003c/span\u003e\u003c/span\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003e\"  Indeed, \"neutrality is the spirit of the Internet\" - so that, everybody is free to  access any web site, at anytime from anywhere.\u003c/span\u003e\u003c/div\u003e\u003cdiv style\u003d\"font: 14.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003e\u003cbr /\u003e\u003c/span\u003e\u003c/div\u003e\u003cdiv style\u003d\"font: 14.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003eSo, from another perspective -what's the risk of a non-neutral network?\u003c/span\u003e\u003c/div\u003e\u003cdiv style\u003d\"font: 14.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003eThe answer is in the following quote, and I bet you'd never guess who said that:\u003c/span\u003e\u003c/div\u003e\u003cdiv style\u003d\"font: 14.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003e\u003ci\u003e\u003c/i\u003e\u003c/span\u003e\u003c/div\u003e\u003ci\u003e\u003cblockquote\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: arial;\"\u003e\"Would you be OK with the post office opening your mail, deciding they didn’t want to bother delivering it, and hiding that fact by sending it back to you stamped “address unknown – return to sender”? Or if they opened letters mailed to you, decided that because the mail truck is full sometimes, letters to you could wait, and then hid both that they read your letters and delayed them?\"\u003c/span\u003e\u003c/span\u003e\u003c/blockquote\u003e\u003c/i\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-family: arial;\"\u003e\u003cbr /\u003e\u003c/span\u003e\u003c/span\u003e\u003cdiv style\u003d\"font: 14.0px Arial; margin: 0.0px 0.0px 0.0px 0.0px;\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003eCheck your guess \u003c/span\u003e\u003cspan style\u003d\"color:#4a2284;\"\u003e\u003ca href\u003d\"http://hraunfoss.fcc.gov/edocs_public/attachmatch/DOC-284286A2.pdf\"\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003ehere\u003c/span\u003e\u003c/a\u003e\u003c/span\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003e!\u003c/span\u003e\u003ci\u003e\u003cspan class\u003d\"Apple-style-span\" style\u003d\"font-size: small;\"\u003e \u003c/span\u003e\u003c/i\u003e\u003c/div\u003e\u003cdiv class\u003d\"blogger-post-footer\"\u003eFeed\u003cimg width\u003d'1' height\u003d'1' src\u003d'https://blogger.googleusercontent.com/tracker/6993423268019724611-3165884134250994500?l\u003dcarmelofontana.blogspot.com' alt\u003d'' /\u003e\u003c/div\u003e"},"link":[{"rel":"replies","type":"application/atom+xml","href":"http://carmelofontana.blogspot.com/feeds/3165884134250994500/comments/default","title":"Post Comments"},{"rel":"replies","type":"text/html","href":"http://carmelofontana.blogspot.com/2008/08/net-neutrality-guess-quote_19.html#comment-form","title":"1 Comments"},{"rel":"edit","type":"application/atom+xml","href":"http://www.blogger.com/feeds/6993423268019724611/posts/default/3165884134250994500"},{"rel":"self","type":"application/atom+xml","href":"http://www.blogger.com/feeds/6993423268019724611/posts/default/3165884134250994500"},{"rel":"alternate","type":"text/html","href":"http://carmelofontana.blogspot.com/2008/08/net-neutrality-guess-quote_19.html","title":"Net Neutrality - Guess the Quote!"}],"author":[{"name":{"$t":"Carmelo Fontana"},"uri":{"$t":"http://www.blogger.com/profile/10315054031289745625"},"email":{"$t":"noreply@blogger.com"},"gd$extendedProperty":{"xmlns$gd":"http://schemas.google.com/g/2005","name":"OpenSocialUserId","value":"06906715960531351894"}}],"thr$total":{"xmlns$thr":"http://purl.org/syndication/thread/1.0","$t":"1"}},{"id":{"$t":"tag:blogger.com,1999:blog-6993423268019724611.post-4340304168339026145"},"published":{"$t":"2008-08-19T12:14:00.000-07:00"},"updated":{"$t":"2008-08-22T09:18:33.377-07:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"Start-up"}],"title":{"type":"text","$t":"Startup School"},"content":{"type":"html","$t":"I just found a resourceful site... It is an \"oldie\", I suppose - given the time-flow in this field.  However, I think it is worth giving a glimpse to \u003ca href\u003d\"http://omnisio.com/startupschool08\"\u003ethis conference\u003c/a\u003e. \u003cdiv class\u003d\"blogger-post-footer\"\u003eFeed\u003cimg width\u003d'1' height\u003d'1' src\u003d'https://blogger.googleusercontent.com/tracker/6993423268019724611-4340304168339026145?l\u003dcarmelofontana.blogspot.com' alt\u003d'' /\u003e\u003c/div\u003e"},"link":[{"rel":"replies","type":"application/atom+xml","href":"http://carmelofontana.blogspot.com/feeds/4340304168339026145/comments/default","title":"Post Comments"},{"rel":"replies","type":"text/html","href":"http://carmelofontana.blogspot.com/2008/08/startup-school.html#comment-form","title":"1 Comments"},{"rel":"edit","type":"application/atom+xml","href":"http://www.blogger.com/feeds/6993423268019724611/posts/default/4340304168339026145"},{"rel":"self","type":"application/atom+xml","href":"http://www.blogger.com/feeds/6993423268019724611/posts/default/4340304168339026145"},{"rel":"alternate","type":"text/html","href":"http://carmelofontana.blogspot.com/2008/08/startup-school.html","title":"Startup School"}],"author":[{"name":{"$t":"Carmelo Fontana"},"uri":{"$t":"http://www.blogger.com/profile/10315054031289745625"},"email":{"$t":"noreply@blogger.com"},"gd$extendedProperty":{"xmlns$gd":"http://schemas.google.com/g/2005","name":"OpenSocialUserId","value":"06906715960531351894"}}],"thr$total":{"xmlns$thr":"http://purl.org/syndication/thread/1.0","$t":"1"}}]}});