Data Protection Day, EC says Privacy will be big challenge in next decade

EU Commissioner Viviane Reding acknowledged the importance of protection of Europeans' rights.  What I liked about this statement is the clear identification of a handful of really hot and complicated issues:

•  behavioural advertising;
•  social networking sites;
•  smart chips used to trace people movements;
•  Lisbon Treaty and the Charter of Fundamental Rights enforcement with respect to privacy.

The principle, said EU commissioner, is that "EU rules should allow everyone to realise their right to know when their personal data can be lawfully processed... and to say no to it whenever they want."

I know I am silly, but "realise the right to know" is a bit different from actually knowing... :)